Helping Entrepreneurs Transform their Business, Product or Service from “Nice to have” to “Can’t Live Without.”
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou
What is Brilliant Branding?
Branding at its simplest means “to leave a mark.”
If your audience and/or consumer don’t feel any which way about your product or service you don’t have a brand, you have a commodity, which means you better have the best and cheapest widget in town, and if even if you do it’s just a matter of time before someone else creates something better or cheaper, or worse - launches a Brand that makes your commodity obsolete. When was the last time you called a taxi?
To get out of the commodity business and into the Branding business you need to do more than have a product, you must offer an experience, and the easiest way to do that, in the early stages of a nascent business is to infuse it with a story, set of values or level of user understanding that can’t be found anywhere else… you must start with the only irreplaceable part of your business - yourself. Build it not only from the ground up, but inside out.
Making your own unique gifts, your brilliance what makes your Business Pop, Your Customers Talk and New Prospects Eager to Shop