Understanding the Creator Economy

On our panel, we discuss various questions:

• What is the creator's economy? How did it evolve from "Social Networks" meant to connect people?
• What players are there in the ecosystem?
• How does the ecosystem between those players work?
• How does the creator's economy change the way brands present themselves/work with their audience?
• What will make the ecosystem work better?

Panelists:

• Gwarlann De Kerviler, author of "Réussir son marketing d’influence"
• Gordon Glenister, author of "Influencer Marketing Strategy"
• Jason Falls, author of "Winfluence: Reframing Influencer Marketing to Ignite Your Brand"