- The Birth of the Big Beat: Rebranding the British Heart Foundation
When a major charity like the British Heart Foundation needs to reinvent itself, where would you start? The British Heart Foundation’s vision is a world free from the fear of heart and circulatory diseases. One of the UK’s biggest charities, the BHF raise money to fund research into cures and treatments, to keep hearts beating and blood flowing. A year ago they launched a new branding and proposition: Beat Heartbreak Forever. At this CamCreatives you will hear the story of how the team at the British Heart Foundation met the huge creative challenge to reach their massively varied audiences across multiple channels. Telling the story will be BHF's Creative Business Partner, Gill Westwood. With years of experience in leading multi-discipline creative teams in agencies and in-house, Gill is an expert in piloting strong insight-based creative concepts through to practical execution that resonates with audiences. Join us to hear a great story, get some tips for complex branding projects, and meet lots of lovely people (that's you!) --- 7:30 - Dinks, nibbles, and socialising 8:00 - Kickoff 9:00 - End of talk/interview/Q&A - more socialising! 9:30 - Close ---
- Whose Brand Is It Anyway?
The journey of a brand. We all know the importance of a strong graphic identity - many corporates pay a small fortune for their logo, and a large fortune protecting it from would-be imposters. But that's not what branding is about. Branding exists in how a company or organisation is perceived by its customers - not how much a logo costs. So what do you do when a similar sounding company appears, causing confusion and headaches in your world? You look to the heart of your brand - your customers. Join us this month as Anne Beamish and Steve Linford tell the story of how Indie Cambridge discovered their true identity by talking to their customers, and how it changed not only the brand but their business model too. ***What format is it anyway?*** This month we're going for more of a 'fireside chat' approach. Hosted by Sue Keogh, the discussion will be split into three, with opportunities for questions at the end of each section: 1. The who, what, why, when, where! 2. How you develop a brand and make yourself distinct 3. Staying afloat! The reality of publishing in 2019 https://independent-cambridge.co.uk/ ----- 7:30 pm - Start for socialising, nibbles, and bar 8:00 pm - Talk / discussion starts 9:00 pm - Talk/discussion wrap-up, time for more socialising and nibbles 9:30 pm - Finish ----- See you there!
- Out To Sea: Exploring a career in art and print with Adam Bridgland
- About the evening - At this month's CamCreatives we'll be hearing from Adam Bridgland. He'll be talking about how he juggles his parallel careers as a prolific print artist and print studio manager, two disciplines which feed off each other but which both need time and dedication. How does he make the two work together so successfully? Adam will share stories and his journey through his career to this point, talking about chance meetings, collaborations, renovated carpet shops in North London, and pushing the boundaries and perceptions of printmaking. - About Adam - A graduate of the Royal College of Art, Adam lives and works as an artist in Cambridgeshire. Since his graduation in 2006, he has exhibited widely in the UK, America, Europe and Asia. The British Museum, the V&A, UBS, Boeing Asia and Debbie Harry are just some of the collectors of Adam's work. In July 2009 Adam was awarded his first major public art commission by Commissions East. He has since gone to complete a number of important projects, including work for YouTube, Heal's, Comme Des Garcons, Airnimal bikes, Ace Hotel, Soho House, SmartLIFE, Jacuzzi and Eastern Pavilions. Adam became part of the Jealous family in 2008; under his management, they have become one of the premier printmaking studios with its base in Shoreditch, London. Find out more about Adam https://www.adambridgland.co.uk/ https://www.jealousgallery.com/ ---------- 7.30pm Nibble, drink, mingle, and chat 8pm Intro, talk, and Q&A 9pm End of talk session, another chance to chat 9:30pm Kick out! Head home with new ideas and new contacts ----------
- Harriet Kelsall: The Creative’s Guide to Starting a Business
Passionate about helping creative businesses flourish, jeweller and businesswoman Harriet Kelsall has written a book on the subject called “The Creative's Guide to Starting a Business: How to turn your talent into a career”, published by Robinson. Harriet will be telling her story and explaining how her business ‘broke the mould’ of traditional high street jewellers through her pioneering approach to bespoke jewellery design. As someone who successfully turned her passion into her profession, Harriet will share tips that she has learnt from her own journey, from mentoring creatives and from the research she conducted for her book whereby she interviewed successful entrepreneurs who turned their passion into their own successful, creative business. The Creative’s Guide to Starting a Business: How to turn your talent into a career is an indispensable guide that offers easy to follow advice from talented and accomplished industry experts, including Keith Brymer Jones (BBC 2’s The Great British Pottery Throw Down), Richard Weston (BBC 2’s Britain’s Next Big Thing), Anna Scholz, and many more. Following the talk, Harriet will be taking questions from the audience as well as signing copies of her new book. 'A book to devour from start to finish - easy to do as it is accessibly-written and oh so fascinating - and then to dip into later for reference.' - Joanna Reeves ---------- 7.30pm Nibble, drink, mingle, and chat 8pm Intro, talk, and Q&A 9pm End of talk session, another chance to chat 9:30pm Kick out! Head home with new ideas and new contacts ---------- More about Harriet… Harriet founded her business – Harriet Kelsall Bespoke Jewellery –from her kitchen table in 1998. She has successfully grown her company, now employing 36 people across 3 locations, and it is internationally celebrated, with many national awards to its name for design, business, ethics and retail. Harriet is one of the most respected bespoke designers and business trailblazers working in the UK jewellery industry today. She is the chair of the National Association of Jewellers and a non-executive director for both the Responsible Jewellery Council and the British Hallmarking Council. Harriet is also a regular keynote speaker on ethics and CSR, advised the government on jewellery skills as part of the Creative and Cultural Skills Academy, and speaks nationally and internationally about responsible business. Shortlisted for the 2019 Business Book Awards - taking place the night before this talk! https://www.hkjewellery.co.uk/ https://twitter.com/harrietkelsall
- All change! How to survive (and thrive) as a digital agency
Sue Keogh reflects on ten years at the helm of digital marketing agency Sookio, and shares her tips on making it a success in such a fast-moving industry. She'll share tips on defining your proposition, streamlining your processes and building the right team that will help you create fantastic work. ***New venue! We'll be at the CUC Wine Bar on Granta Place. There a few car parking spaces and somewhere to lock your bike.*** ***We'll have grub too!*** About Sookio: Founded in 2008, the agency's specialist area is content, so that's content creation (copywriting, design, video and social media) coupled with strategy and training. They recently relaunched their website - take a look to find out more about what they do and to sign up to their mailing list for a monthly blast of tips and tricks on creating digital content. www.sookio.com You can also follow Sue on Twitter and Instagram at @sookio and find them on Facebook at facebook.com/sookioltd. Got any questions? Do comment below and Sue will tackle them during the session.
- From Scribbles to Shelves: Self-publishing a Graphic Novel
To kick off the year we have a great speaker - Product Designer, Chris Spalton! If you've seen his previous talk (You're going to die…) you know this will be an enjoyable evening! Everyone has a story to tell, and the freedom and uniqueness of the medium mean that comics are the perfect way to tell it. This talk covers how and why I decided to document and self publish the stories of my dad’s strange adventures as the last Eel catcher in the Fens. There’s criminals, ferrets, and royalty involved, and hopefully some lessons you can apply to your own personal projects (whatever they are) in 2019. The world is a better place with your ideas and stories out in it, and I hope my experience will help give you the confidence to develop them. Chris is a UX/Product designer working at Redgate software here in Cambridge. After spending years doodling monsters and zombies as a form of escapism to cope with the drudgery of corporate life he identified a way to turn his limited drawing ability into a way to capture and solve business problems, developing this further, he’s now a visual thinking enthusiast and an active member of the sketching and UX communities. He is always trying to encourage people to embrace sketching in order to help express ideas and solve problems for their audience’s colleagues, clients and customers in an engaging visual format. In his spare time, he is in the process of achieving world domination through his Eelman Chronicles project, a true story comic book documenting his dad’s wild and mostly incompetent adventures as the last remaining Eel catcher in the miserable and mysterious marshy fens of East Anglia.
- The BIG Xmas Party!
It's time for another Creating Cambridge party! Blending networking and party into one fantastic evening, where great conversation, inspiration and ideas come together. If you are interested in technology, creative ideas, bio-tech and friendly networking then join us and friends from other local groups on Friday 7th December at the Pitt Club. We are promoting this event together with a range of selected local meetups and networking groups. You will have the opportunity of meeting many new people, and catching up with colleagues and friends. A great networking event with an optional hot fork Xmas buffet (check the link for food details!). All tickets bought via the link below are paying 15% of the ticket price to Anna's Hope, the selected charity for this event. Book now while it's early bird prices! https://www.eventbrite.com/e/creating-cambridge-big-xmas-party-2018-tickets-51192890313?aff=GroupsXmas2018 Historically CamCreatives has been one of the strongest presences at Creating Cambridge events, so please join us and help us to maintain this great tradition. We look forward to seeing you there! (#ccxmas2018)
- From Idea to ISBN: A New Dictionary of Art
The story of A New Dictionary of Art in 10 definitions or All you ever wanted to know about getting into print but were afraid to ask... Robert Good tells the story of A New Dictionary of Art, and the many twists and turns in its five-year journey from idea to ISBN (International Standard Book Number). This lively and informative talk will lift the lid on the perils, pitfalls and possibilities of publishing, including topics such as: pitching to a publisher, running a crowdfunding campaign, printing on demand and how to approach bookshops. Robert's talk will also appeal to all those wanting to make their own creative ideas a reality and, of course, to anyone who wants to know the answer to the question "What is Art?". A New Dictionary of Art was published in October 2017 by Peculiarity Press and is currently stocked by Kettles Yard Cambridge, Modern Art Oxford and Whitechapel Gallery London. It has been variously described as "powerfully provocative", "gloriously essential", and "splendidly bonkers". www.robertgood.co.uk www.peculiaritypress.com 7.30pm - Eat, drink, mingle, and chat 8pm - Intro, talk, and Q&A 9pm - End of talk session, another chance to chat 9:30pm - Kick out! Head home with new ideas and new contacts