Meta and Schema: Defining the Content about your Content

This is a past event

24 people went


100 Independence Dr · Hyannis, MA

How to find us

Enter through the main entrance of the building with the automatic glass doors. At the end of the hallway you'll find the CapeSpace door. Our meetup room is directly to the right once you enter CapeSpace. See more at

Location image of event venue


You know how your content looks on your own website, on desktops, laptops and phones, but how does it look when it leaves your site and appears in search results and on social media sites? Using open source protocols like, Open Graph, and W3C specified meta data to markup your content in a structured way, you can help boost your content’s chances of outperforming its competition.

We'll demystify what information Google, Facebook and Twitter are looking for from your site, and how to validate the markup on your site.

This session will present a whirlwind, two fisted, no holds barred, data filled session that has almost too much information about implementing schemas for structured data and current best practice meta tags in WordPress using plugins, themes, and widgets.

Attendees will come away from the session knowing how to implement and test schemas, and current meta tag best practices in WordPress to gain search features in Google and enhance the look of your content on social media sites like Facebook, Twitter, LinkedIn, and Pinterest.

** About Our Presenter, Jim Birch **

Jim is an internet professional who can bridge the gap between technical staff and business goals with specialties in Drupal development, Front End development, Content Strategy, and SEO. He also specializes in planning, architecting, and developing digital projects for clients in the Education, Exhibition, Floor Coverings, Government, Publishing, and Technology industries.

Jim is a seasoned technology speaker having written and presented sessions at WordCamp for Publishers, WordCamp Chicago, and many Chicago area meetups. He also writes about web development at and has been featured in magazines. He’s also Acquia certified.

Jim is a recent transplant to the Cape.

** About WordPress Cape Cod **

WordPress Cape Cod is a passionate group of WordPress enthusiasts.

The focus of our meetup is WordPress. Anyone who uses, works with or wants to understand WordPress is invited!

What to Expect: When we meet, we'll have food, time for networking, an opportunity to learn about a WordPress topic, and some Q&A.

We meet on the 1st Tuesday of every month at CapeSpace in Hyannis. Our schedule may occasionally change to account for holidays or scheduling conflicts at our venue.

If you have any questions, just ask!

• 6:30pm - 7:00pm: Networking & Pizza
• 7:00pm - 8:00pm: Presentation
• 8:00pm - 8:30pm: Happiness Bar & Open Discussion

PLEASE be sure to update your RSVP so we make sure to order the appropriate amount of food.