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UX Night: How to Storyboard Product Ideas with Kevin Cheng

You MUST purchase a ticket on Eventbrite to attend this event. Register at: 


6-7pm: Networking Hour

7-8:15pm: Presentation + Q&A

8:15-9pm: More networking!

How to Storyboard Product Ideas
with Kevin Cheng from Incredible Labs

We live in an age of bite sized information where gaining the attention of our potential customers, executives, sponsors, clients or even peers can be difficult. Stakeholders seldom read the carefully prepared specifications or reports and customers have become blind to advertisements and marketing copy.

Google chose to overcome these communication barriers by marketing their new browser, Google Chrome, with a comic book drawn by comics legend Scott McCloud. Yahoo!, eBay, Adobe, and many other companies are employing comics in various stages of product development.

Just as vividly as they convey the feats of superheroes, comics can tell stories about your customers and products. They can provide your organization with an exciting and effective alternative to slogging through requirements documents and long reports.

In this presentation, Kevin Cheng will discuss how you can use comics as a powerful communication tool without any illustration training or background.

Kevin Cheng
Co-founder of Incredible Labs

Kevin is the co-founder of Incredible Labs, where they are training a mobile personal assistant named Donna. Previously, he was a product manager at Twitter, leading the redesign of the website; the director of user experience at the gaming social network Raptr; and the designer of Yahoo! Pipes. He also co-founded the user experience web comic OK/Cancel.

He holds a master's degree from University College London in human computer interaction and ergonomics, and has presented about design, comics, and augmented reality at numerous conferences including Interaction, IA Summit, User Interface Conference, UXWeek, and South by Southwest. He likes the flavor of the blue crayons the best.

Kevin blogs at kev/null and also shares his thoughts on Twitter (@k). One day, Kevin hopes to be able to answer all questions related to design by simply referencing comic strips.

Kevin has helped these organizations: Adobe and Yahoo.

Join or login to comment.

  • David K.

    Great event! thanks again to Cascade and Kevin. Looking forward to the next event

    2 · January 9, 2014

  • Carola T.

    engaging presenter, great information

    1 · January 9, 2014

  • Kenny L.

    I had heard great things about him from my colleagues at Cooper, and he lived up to his reputation.

    1 · January 8, 2014

  • Leticia S.

    I'll be late ..:(

    January 8, 2014

  • Andi

    Anyone want to volunteer to help with setup or cleanup? We have 4 spots open – 2 spots from 3:30-6:30pm, the other 2 from 9-10:30pm.

    January 3, 2014

    • Sarita G.


      January 8, 2014

    • A former member
      A former member

      I can help after the event as well.

      January 8, 2014

  • A former member
    A former member


    January 1, 2014

    • Andi

      Hello Rhonda!

      January 2, 2014

  • Andi

    Happy Holidays! Save $5.00 until the new year with code: HAPPY2014

    December 26, 2013

  • Andi

    We launched the event yesterday and early bird tickets have already sold out! If you are planning to attend, we encourage you to pick up a ticket in advance.

    December 12, 2013

Our Sponsors

  • Capital One

    Venue hosting

  • O'Reilly

    Discounts on books & conferences

  • Quantcast

    venue hosting

  • Cooper U

    CooperU offers training in design & leadership.

  • Cloudflare

    Cloudflare is hiring designers. Visit

  • Galvanize

    Venue hosting

  • AppDynamics

    Venue hosting and sponsor

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