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UXNight Silicon Valley: Emotional Design

  • Jul 30, 2014 · 5:00 PM


You must purchase a ticket through Eventbrite to attend this event.  RSVPing on Meetup alone is not the equivalent of a ticket.  

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UXNight Silicon Valley is here.  July's presentations will be centered around designing for emotion.  Here's the plan:

2 hours to get product feedback from mentors, eat, drink and network. 


2 keynote presentations on emotional design

Design Happy Hour – Fully catered and sponsored by Intuit.

Join us for happy hour to meet and network with other designers, get one-on-one feedback from Senior UX and Visual Designers from LinkedIn, Intuit, Lumosity and more.  Our mentor list is incredible!  Take a look for yourself.

Keynote Presentation

Marissa Louie, Principal Designer at Yahoo

Ingredients for Exceptional Experiences 
Marissa Louie, Principal Designer at Yahoo!

There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.

In this presentation, Marissa Louie, Principal Designer at Yahoo!, will teach us:

•  Emotional themes: What gets users hooked

•  Emotional toolbox: Design elements that make your users feel great

• How to integrate positive emotions to influence behavior and increase user engagement

• How to add personality to a product

Meet Marissa Louie

Marissa Louie

Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities. 

She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of, and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.

Unlocking Emotion with Design
Kylie Tuosto, Senior Experience Designer at Intuit

UX design has finally taken its seat at the table, and our products are easier to use than ever. However, a gap has emerged between the people who build great products and the customers who use them. To close this gap, designers must build human relationships with their customers. By connecting on an emotional level, designers will enhance the impact the product has on their lives while moving closer to business objectives.

In this talk, Kylie will cover:

•  Designing for emotion--what it is and where it came from

•  How to build meaningful connections with your users

•  Tips and tricks for unlocking emotion in day-to-day design work

About Kylie

Kylie Tuosto

Kylie Tuosto is a Senior Interaction Designer in the Small Business Division at Intuit. She studied Product Design at the Stanford and quickly became passionate about digital user experiences. These days, she spends her time creating mobile and web applications for the QuickBooks Payroll team. 

An emotional design guru, she strives to bring life and energy to soul-crushing chores like tax compliance. As an Innovation Catalyst, she evangelizes design-thinking throughout the company, helping other teams create bold visions, dig into deeper insights, and generate brilliant solutions to complex problems.

*Tickets are non-refundable and available on a first-come-first-serve basis. 

Thank you sponsors!


Catering and venue hosting sponsored by Intuit.

Intuit is hiring and is a great place to work! Check out their available jobs.


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  • Andrew K.

    Is there an actual recording of this event somewhere? An additional couple great primers on leveraging emotion and psychology in UX/Interface design: and

    August 6, 2014

    • Andi

      Hi Andrew. I believe that Intuit taped the event. I'll update you with the link once I find out what it is. Apologies for the delayed response!

      August 14, 2014

    • Anna V.

      Was this talk ever made available?

      January 30, 2015

  • Andi

    Here is a link to Kylie Tuosto's talk on Emotional Design.

    1 · August 5, 2014

  • Saira S.

    This was a great event. I very much enjoyed the presentations and the time with mentors. Thanks Andi for thinking of it and organizing it so well.

    2 · August 1, 2014

    • Kara M.

      Thank you for attending, Saira, and for your valuable feedback. I'm uploading event photos to this page right now.

      August 1, 2014

    • Andi

      Thank you Saira! We make it happen together.

      August 1, 2014

  • Diana B.

    Excellent presentation - thanks so much for this group!

    2 · July 31, 2014

    • Kara M.

      Thank you, Diana!

      August 1, 2014

  • Elaine

    Those were two amazing and inspiring presentations. The keynote speakers had such an engaging talk with great take away points.

    2 · July 31, 2014

    • Kara M.

      Thanks, Elaine!

      August 1, 2014

  • Anna V.

    Great talk yesterday! Does Kylie has her slides up anywhere?

    2 · July 31, 2014

  • skinniwini

    it was the wonderful event and made a lot of talented designers with engaging conversation

    2 · July 31, 2014

  • Andi

    *If you're interested in volunteering for this event, contact [masked].

    1 · July 27, 2014

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