GDS Day 3: Engagement + Metrics + Scaling Quality at LinkedIn

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This event is part of a 4-day mini-conference called "The Growth Design Series". You can purchase individual tickets or a 4-day pass at cascadesf.com

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Important: RSVPing to meetup alone does not equal a ticket. You must purchase a ticket through Eventbrite to attend this event. Tickets are on sale at https://cascadesf.com.
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Wednesday, July 31, 2019 • 6:00pm – 9:00pm

On Day 3 we'll talk about how to deliver value to create returning customers, how to define what quality is and use it as a guide to create an exceptional experience, how to optimize your career as a designer, and how to measure growth.

“How to Measure Growth”
Robbie Allan, Product Manager at Intercom

Growth metrics are the core of your business. They tell you whether or not you’re solving a problem for your customer. Yet, how do you know what to measure? How do you identify the key action that determines the success of your business?

In this presentation, Robbie Allan, Product Manager at Intercom, will teach us how to measure growth at a high level. You’ll discover that measuring growth doesn’t have to be a complex math problem. With Robbie’s guidance you’ll learn how to measure the right kind of engagement, keep the users you already have, know what's possible, and build something that people want.

“Designing with Data”
Ran Liu, Senior UX Designer at Amplitude

Amplitude helps product and growth teams instantly understand their users, build engaging experiences, and grow their business. Over 12,000 companies use Amplitude to evaluate success metrics including Microsoft, Twitter, Atlassian, and Paypal.

For this presentation, Ran Liu, Senior UX Designer at Amplitude, will show us how to design with data. She’ll talk about:

• How to evaluate design success with data
• How to use qualitative feedback and quantitative data to inform your design decisions
• Product strategies to measure feature success
• How to convert more customers with metrics

"Growth Lessons to Accelerate your Design Career"
Fireside chat with Elina Lin, Product Designer, Growth at LinkedIn

It takes a unique type of person to be successful on a growth team. The individual must be a strategic thinker, an inclusive collaborator, be flexible to change, understand data, and take ownership on projects. Elina Lin, Product Designer on LinkedIn’s Growth team, possesses all of these qualities and more.

In this fireside chat, we’ll talk one-on-one with Elina about her journey to designing products for LinkedIn. With an unconventional and multi-disciplinary background, Elina evolved her design career using principles of growth design through rapid experimentation and learning, a growth mindset, and resourcefulness.

Prior to LinkedIn, Elina made big impacts at startups including Simple Habit, where she led the design team to grow their user base from zero to two million users. This fireside chat aims to inspire you to overcome your fears, challenge your own preconceptions, and lean into your strengths so you can reach your full potential.

Panel: "How Growth Works at LinkedIn"
Featuring Liz Li, Director of Product Management at LinkedIn
and Elina Lin, Product Designer, Growth at LinkedIn

With over 630 million users across the globe, The LinkedIn Growth team drives quality growth with a vision to create economic opportunity for every member of the global workforce. In this panel, we’ll explore how LinkedIn’s growth team works together to influence positive change in the product. We’ll also learn about:

• The types of projects the LinkedIn Growth team works on
• Organizational structure and how they collaborate with other teams
• What a typical work week looks like
• How LinkedIn’s Growth team increases engagement and revenue
• Responsibilities and impact on the company
• How they run experiments
• And anything you want to learn – just ask!