AB Testing for Growth Design

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Details

Early bird tickets are now on sale at http://abtesting-growth.eventbrite.com.

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Learn how to drive meaningful business impact with AB testing.

We're diving deep into Growth Design. For this event, product experts will teach you how to setup and run a proper AB test from start to finish. We'll cover:

• How to define a hypothesis
• Feature flags and feature roll-outs
• Tools and software for AB Testing
• How to test pricing models for SASS businesses
• Sample size
• What to test for
• Ethical considerations
• Good and bad AB testing, and the bias associated with it
• and more!

SPEAKERS
"TBA"
Rebecca Bruggman
Experimentation Program Manager at Optimizely

"The Do's and Don'ts of AB Testing"
Adrian Andrade
Product Design Lead at Eventbrite

**More speakers and presentation description to be added. Stay tuned.

TARGET AUDIENCE
Growth Product Designers
Marketers
UX Researchers
Product Managers

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RSVPing for Meetup alone does not equal ticket. To attend, you must purchase a ticket via Eventbrite at https://abtesting-growth.eventbrite.com