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Chris N.

Location:

Melbourne

Member since:

October 3, 2012

Networks

What sort of change would you like to see in the world?

Heavy question. Made me pause and think. In some ways I would like to switch off watch Dateline, Foreign Correspondent, Four Corners, Q&A, etc and not think of the horribleness in the world and the farcical national policy generation at the State and Federal levels. But I don't. I continue to watch and freeze. I could not pick one topic - there is so much to do. By joining this group, I hope to be inspired and shaken out of my fear and complacency.

What are you doing to achieve it? Are you working with a particular organisation or group? Are there any projects you're working on that you'd like to share?

I read up on social marketing and behaviour change initiatives. At my previous employment my CEO charged me with making behaviour change around consumer transactions a priority (reducing consumer detriment in the marketplace) and this led to a conference presentation which encouraged consumer protection agencies to work in a new way, along with setting up a National Taskforce with its main remit to develop and implement behavioural change programs. Short end of the straw is that after numerous meetings, research, directing and delivering reference papers, one cannot systemically change consumer behaviour unless all the states, territories and commonwealth commit to very large sums of money over a sustained period of time. And that is only for some consumer behaviours; others you will never change. So, in some way I have learnt much about tackling wicked problems and am looking to use this knowledge in some constructive way.

What are your favourite organisations, projects or campaigns that are making a positive impact in the world?

Whoa - happy to discuss.

Introduction

I am a marketing professional who has worked in government for most of his career. Taken the big step out and interested in social marketing and behavioural change for those 'wicked problems'.


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