Wednesday Workshop #4: Monetization

This workshop helps artists understand how to translate their creative practice, audience, and content into sustainable income streams.

### Becoming Visible: A Participatory Workshop Series on Marketing

###

This event is part of the Actualize AiR Artist Development Series, in partnership with Curatorial Resident Regina Carillo. Free and open to the public, with limited spots available.
This is a working space for artists who want to move from ideas into action.
Participants will:

• Share about your marketing efforts to date
• Receive feedback, ideas, and support from the group
• Build a clear, personalized action plan

Wednesday Workshop #4: Monetization
This interactive workshop helps artists understand how to translate their creative practice, audience, and content into sustainable income streams. Through guided exercises, real-world examples, and group discussion, participants will explore how monetization can feel aligned, intentional, and rooted in their values rather than transactional.
Key themes:
Understanding different revenue streams for artists
Aligning income with your values and practice
Positioning your work for paid opportunities

Workshop Schedule
Opening & Icebreaker (30 min)

• Introductions
• Have you ever made money from your art? How?
• What challenges or blocks do you experience around monetization?

Monetization in Practice (15 min)

• Overview of artist revenue streams (commissions, exhibitions, grants, brand collaborations, digital products, teaching, etc.)
• Examples of artists building sustainable income
• Discussion: monetization as exchange vs monetization as extraction

Reflection Activity (30 min)

• Participants will explore their monetization potential through guided prompts:
• What are you currently offering or could you offer?
• What feels aligned vs misaligned when it comes to making money from your work?
• What skills, experiences, or formats could become income streams?

Integration & Application (30 min)

• Identifying your most viable income opportunities
• How to package and present your work or services
• Pricing basics and communicating your value
• Turning ideas into actionable next steps

Closing & Networking (15 min)

• Share reflections
• Open conversation and connection