- Inclusivity in Content
To celebrate Pride Month and the 50th anniversary of the Stonewall riots, we’re bringing together three speakers to talk about inclusivity within content. Digital publisher POPSUGAR has recently rebranded their Moms vertical to POPSUGAR Family. The relaunch is intended to speak to all parents and families, rather than to traditional families and moms alone. Nancy Einhart, Executive Editor and SVP of Content at POPSUGAR will give a short presentation on the new section and what went into making this happen. Consulting company, Logic Dept., will also present their short webinar "Creating Inclusive Digital Spaces Through Information Architecture.” Using The National Center for Transgender Equality as an example, Sam Raddatz and Clair Rock will walk through how language and hierarchy can make a site more accessible to different audiences with varying levels of understanding and sensitivity. Schedule: 6:30pm – 7pm: Meet and mingle, drinks 7pm – 7:30pm: Logic Dept.’s presentation 7:30pm – 8:00pm: Nancy’s presentation 8:00pm – 8:15pm: Q&A Our Speakers: Nancy Einhart Executive Editor, SVP of Content at PopSugar Sam Raddatz CEO, Lead Information Architect at Logic Dept. Clair Rock Junior Information Architect at Logic Dept.
- Process to people: How content governance can power content teams
Content processes make sure that everyone involved with content, from stakeholders to subject matter experts to content creators, have a shared understanding of the work being done. After facilitating workshops with numerous companies from different sectors, Blaine has discovered their ideal content processes are all similar – at least at a high level. In this presentation, Blaine shares the suite of content process models for each phase of the content life cycle that can be used – immediately – by anyone, in any company, in any industry. Takeaways: • How content processes can be created • Why content processes are useful • Specific content processes that have been developed for a variety of industry sectors • A common suite of content processes that can be used by any content team, in any organization, to streamline operations About Blaine: Blaine is a senior content strategist at Content Strategy Inc (https://www.contentstrategyinc.com/) where he focuses on enterprise content governance. His clients have included BC Hydro, Investors Group, and Pearson. He’s also worked as managing editor for a leading independent book publisher, as well as with a national telecommunications company, and a non-profit initiative. The host of the podcast Content in Practice, Blaine appears weekly on the Corus Radio Network talking about consumer technology. Schedule: 6:30pm – 7pm: Meet and mingle, drinks 7pm – 7:45pm : Blaine's presentation 7:45pm – 8pm: Q&A
- Content strategy at Facebook & Instagram
2.23 billion people log in to Facebook every month while over 1 billion Instagram accounts worldwide are active every month. It seems a safe assumption that a majority of your audience is using one or both of these platforms. Join us for a conversation with a panel of content strategists from Facebook and Instagram as we explore the strategy that takes place behind-the-scenes. Drinks and food will be provided! On the Panel: Caitlin Nitz Content Strategist at Instagram A Huge alumna, Caitlin is now a content strategist for Instagram feed and stories. Previously, she managed a CS team at Facebook with the mission to connect people to small businesses. She's passionate about empowering content strategist to be product leaders. Nora Brouder Content Strategist at Instagram Nora Brouder is a content strategist at Instagram. Before Instagram, she spent two years at Facebook growing the Messenger app. She also helped start the writing team at Lyft, working on anything and everything, like new app features, brand guidelines and tweets for Justin Bieber. Jae Sung Soled Content Strategist at Facebook Jae Sung Soled is a content strategist on the news team at Facebook. She's also worked on the profile team where she combined her passions for inclusive design and user experience to co-create Facebook Dating. Gina Pensiero Content Strategy Manager at Facebook Gina Pensiero has worked in digital as a strategist and writer for over a decade. Prior to joining Facebook's news team, she headed up content strategy for SoundCloud. Before that, she was Content Strategy Lead at Huge's Brooklyn office and built a content strategy practice at Huge's San Francisco office. Timing: 6:30 – 7 pm: Meet and mingle, drinks 7 pm: Panel discussion 7:30 pm: Q&A **If you have any specific topics or questions you would like the strategists to discuss, please reach out to John, Craig or leave a comment on the event page and we will try to get to as many as we can!**
- Trending content with Parse.ly
Data-driven content has become a very popular concept over the past couple years. Brands and publications are now learning how to use their analytics to tap into their audience and know the content they are hungry for. For our first talk of 2019, we are having our friends over at Parse.ly come talk to us of the trends they saw in 2018 and what to expect in the coming year. Agenda: 6:30 - 7:00 = Social/networking time with drinks and food ~ 7:00 = Clare and Kelsey will start their talk Remaining time will be spent with a Q&A A little info about our speakers: Clare Carr - Clare leads marketing, communications, and brand at Parse.ly. She’s translated a background in start-ups, renewable energy, and digital media into a passion for discovering what makes something worthy of audience attention. A contributor to The Drum, Native Ad Institute, and Digital Content Next, Clare speaks across the world on how analytics and data can unleash creative potential. A graduate of the University of Virginia, Clare lives in Brooklyn, NY. Kelsey Arendt - Kelsey, Senior Data Analyst, leads network data studies at Parse.ly. She also heads up Audience Development Solutions, providing content strategy and audience development consultation for Parse.ly-powered organizations, and hosts the #parselyauddev educational series. She is a midwestern transplant to New York City, and is an avid hiker, homebrewer, and musician.
- Content Strategy at GIPHY
Every day, more than 2 billion GIFs are shared from GIPHY.com and across the numerous platforms that GIPHY is integrated with. Join us for a conversation with a panel of colleagues from GIPHY’s content, social, and product teams. We’ll discuss how such a large amount of content is curated, managed, delivered, and leveraged. Drinks and pizza will be provided! About the Panel. Ralph Bishop, Design Director Ralph is a veteran product designer who loves to bring a sense of play to his work. He is currently a Design Director at GIPHY contributing to the overall UX on many products. He also leads an internal team called Arts & Crafts which focuses on creating experimental products using new and emerging tech such as AR and VR. His teams work includes the recently released GIPHY World VR, GIPHY Cam, GIPHY Says and GIPHY Booth. In a previous life he also worked at MTV designing the backstage live stream experience for the VMAs and a few snowboards for Rome SDS. Yosub Kim, Content Strategy Director Yosub is the Content Strategy Director at GIPHY, where he crafts the social and content strategy for GIPHY’s massive library of content throughout the digital space. His background is in entertainment building brands like Bravo, AMC Networks, and All Def Digital. He has been featured on NBC News, Huffington Post, and CheddarTV for his work on digital representation at GIPHY. He spends most of his time with his corgi, IG: @sadeyesarchie. Tiffany Vazquez, Content Development Manager Tiffany Vazquez is a Content Manager at GIPHY, overseeing all Film-related GIFs. She curates Film GIFs, and makes all content easily searchable for users and partners. She is intent on celebrating all film; both classic and contemporary, domestic and foreign, full length and shorts, animated, and live-action. Before GIPHY, she worked at the Film Society of Lincoln Center and got two Masters degrees, one in Cinema Studies from NYU and the other in International Communications from St. John's University. She obviously likes film a lot, and has appeared on Turner Classic Movies as a Saturday Daytime host. Timing. 6:30 – 7 pm: Meet and mingle, drinks 7 pm: Panel discussion 7:30 pm: Q&A
- Social Content That Works
This presentation, given by CEO of Lilo Social, Bobby Palmieri, will cover how to create better content for social with proven methods that work. We will explore ways to build a winning strategy based on true metrics, what content works best, how to create content at scale, and tips for each platform. Drinks and pizza will be provided, as usual :) About Bobby: Bobby Palmieri is CEO and a co-founder of Lilo Social. Lilo Social specializes in creating social content designed to produce minutes of engagement time, and tangible results for clients. Current clients include Microsoft, Live Nation, Under Armour, Foot Locker, and PEZ.
- In-store Experiences
Hey CS NYC! We have confirmed a date with one of our speakers! The first talk will be about in-store experiences and the role that content plays. A little about our speaker, Lauren, below: Lauren Spiro studied American Poetry at SUNY Buffalo, worked as a metadata analyst for an academic ebooks platform, and attended Pratt Institute's School of Information. She has been working in content strategy and content design for about five years. Hope to see you all there!
- 2018 Happy Hour
• What we'll do Hey there Content Strategy NYC members! To kick off 2018 and discuss about our hopes and dreams for the year, we are hosting a happy hour here at Huge. Craig and myself will have a short presentation and answer any questions you may have. The rest of the time will be spent socializing and sipping on adult beverages—snacks will also be provided. Hope to see you all there! John • What to bring A fun attitude. • Important to know
- Teachers vs robots: Information architecture & assistive AI with Mike McLeod.
Eli Review (http://elireview.com/) is an educational technology with a motto: “you can’t teach what you can’t see”. This motto and the platform itself are responses to a common failure of teaching tools to understand that teachers face information problems more than anything else. Mike, one of Eli Review’s founders, will discuss how the platform was the result of a specific content strategy that helped the Eli team identify information-related problems teachers face when teaching writing. He’ll also discuss how a content-first strategy adopted before the first wireframe was drawn or line of code was written has allowed Eli to change and grow as the team has learned more about how to better support teachers, students, and their information needs. About the speaker. Mike McLeod (http://twitter.com/mcleodm3) is a co-founder of Eli Review and currently serves as its VP of Development and Support. He has a decade of teaching experience, having taught writing, technical communication, web design, and user experience at the university level. He’s passionate about user experience and loves the hard work of developing simple solutions to difficult problems. Timing. 6.30 pm - 7 pm: Meet and mingle, drinks 7 pm: Mike McLeod presents 7.30 pm: Q&A session
- Shopify's new design system with content strategist, Amy Thibodeau.
Shopify (https://www.shopify.com)'s new design system Polaris (http://polaris.shopify.com) reflects the company's multidisciplinary approach to building products. It was created in 10 weeks by a group of designers, content strategists, front-end-developers, illustrators, and researchers and the project was led by Amy, a content strategy lead at Shopify. In her talk, Amy will cover how her team tackled the Polaris style guide project and their practical approach to integrating different perspectives throughout the UX process in a meaningful way. About the speaker. Amy Thibodeau (https://twitter.com/amythibodeau) is a content strategist and writer with over a decade of experience planning and building useful digital product. She was one of the first members of Facebook’s product content strategy team where she championed the role of language as a building block of clear, human interface design. She’s passionate about developing practical methods and tools that empower people across different disciplines to collaborate to improve content in service of their customers and their business. Timing. 6.30 pm - 7 pm: Meet and mingle, drinks 7 pm: Amy Thibodeau presents 7.30 pm: Q&A session