• BRANDH@CKERS “THE BIG DATA-DRIVEN BUSINESS” Meetup
    Thank you for signing up for The BRANDHACKERS MEETUP – “THE BIG DATA-DRIVEN BUSINESS” with LinkedIn's Russell Glass on Monday December 8th @ 6:30pm. (Panel Discussion begins at 7:00pm). Please allow ample time to sign in at the security desk in the lobby and have ID ready. Note - your registration name must match the name on your ID. If you did not register with your full legal name, please email it to: [masked] BRANDHACKERS MEETUP – “THE BIG DATA-DRIVEN BUSINESS” AT LEE HECHT HARRISON – suite 600, 6th FloorThe Helmsley Building230 Park Avenue (Enter on East 45th Street entrance, between Lexington & Vanderbilt, across from Met Life Building) First 60 attendees will receive a copy of Russell Glass' new book "THE BIG DATA-DRIVEN BUSINESS" BRANDH@CKERS “THE BIG DATA-DRIVEN BUSINESS (http://www.amazon.com/Big-Data-Driven-Business-Customers-Competitors/dp/1118889800/ref=sr_1_1?ie=UTF8&qid=1415634514&sr=8-1&keywords=data+driven+business)” Meetup with LinkedIn's Russell Glass, Head of Products, LinkedIn Marketing Solutions Presentation and discussion featuring Author Russell Glass and guest panelists from LinkedIn, FCB, Forrester Research *First 60 paid attendees receive a free copy of Russell Glass' book, "The Big Data-Driven Business" Everyone is talking about Big Data, but few companies know how to use it. The CMOs and marketers who expertly access and apply big data will deliver so much value to their companies that we’re already seeing a trend in CMOs being promoted to CEOs. Join Brandh@ckers on December 8 and get the expert perspective and practical advice on big data from author Russell Glass, former CEO of Bizo, now Head of B2B Product at LinkedIn. “THE BIG DATA-DRIVEN BUSINESS: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits (http://www.amazon.com/Big-Data-Driven-Business-Customers-Competitors/dp/1118889800/ref=sr_1_1?ie=UTF8&qid=1415584357&sr=8-1&keywords=the+big+data+driven+business)“ (Wiley, Nov 10), makes the case that big data is for real, and more than just big hype. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and “THE BIG DATA-DRIVEN BUSINESS: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits” (http://www.amazon.com/Big-Data-Driven-Business-Customers-Competitors/dp/1118889800/ref=sr_1_1?ie=UTF8&qid=1415634514&sr=8-1&keywords=data+driven+business) provides the practical guidance businesses need. Armed with this practical book, you’ll learn from case studies of pioneering companies that put big data to work for them with concrete and profitable steps. At our Meetup, join Author Russell Glass and panelists from FCB and Forrester Research for insights into “THE BIG DATA DRIVEN BUSINESS” and panel discussion to learn: · How to use data to break down the walls between marketing and sales · How data can help you better understand customers and pursue prospects · How data can identify which prospects are most likely to buy and how to reach them · How to be responsible about respecting privacy · How to use data to boost the impact of online advertising · Why data is bringing CMOs and CIOs together · How to avoid the very public privacy blunders that make headlines Don't miss this opportunity to meet our featured guests and gain valuable insight into the latest in Big-Data and "THE BIG DATA-DRIVEN BUSINESS" Panel includes: • Russell Glass, Head of Products, LinkedIn Marketing Solutions • Rory Braithwaite, VP Analytics, FCB • Tina Moffett, Analyst, Forrester Research WHAT is Brandh@ckers? Brandh@ckers is a Manhattan-based mini-conference, Meetup and social network showcasing prominent and rising digital thought leaders and innovators, providing an environment for bringing together people, technology and brands. The Meetup hosts quarterly panels on a wide range of topics related to digital marketing and innovation, attracting an average of 85 attendees. http://www.meetup.com/brandhacker WHERE: This Brandha@ckers Meetup will be held at: LEE HECHT HARRISON (The Helmsley Building) - 230 Park Avenue, Suite 600/6th Floor Enter on the East 45th Street entrance (between Lexington and Vanderbilt Avenues, across from the Met Life Building). Use Third Elevator Bank on the right. DATE/TIME:MONDAY, DECEMBER 8, 2014 6:30-7:00 - Pre-Networking 7:00-8:00 - Brandh@ckers "THE BIG DATA-DRIVEN BUSINESS" Presentation, Panel Discussion, Q&A 8:00-8:30 - Post-Networking Event Fee: $10 - Pre-Pay Online above to RSVP Please allow ample time to sign-in at the lobby security desk. You will need to present picture ID. Your registration name and ID name must match. NO WALK-INS WILL BE PERMITTED. Please register by Friday, December 5, by12:00 noon. ** Make sure to check in at "Brandhackers" on Facebook and hashtag #brandhackers on Twitter the night of the event. Visit our blog at www.brandhackers.com (http://www.brandhackers.com/) or Facebook (http://www.facebook.com/brandhackers) and G+ Communities (https://plus.google.com/104080679238030685635/posts). *** Please submit all user-generated event photos, videos and audio files to [masked] to populate our blog, website, G+, Facebook and Instagram pages

    This Meetup is past

    Lee Hecht Harrison

    230 Park Ave Ste 600 · New York

    $10.00
    2 comments
  • Quantify Yourself: Data Gets Personal
    Quantify Yourself: Data Gets Personal If you're not considering Quantified Self in your 2014 marketing and product strategies, you may be missing out on critical opportunities. Hear how the explosion of Quantified Self technology is helping companies leap ahead of their competitors, and why it's become so relevant to individuals across all demographics. Featuring panelists from: R/GA, Digitas Health and the international Quantified Self network The Quantified Self, or Lifelogging, is the increasingly popular practice of individuals tracking and analyzing data from their personal lives, uncovering and improving upon patterns in their fitness, emotions, relationships, health and more. What was once a passion isolated to a few Lifeloggers using paper or basic software is now embraced by millions. Product developers and marketers are introducing new tools at breakneck speed, including: - Activity: Nike+ FuelBand, Jawbone UP, Fitbit Tracker - Wellness: MyFitnessPal (diet), Personal Beasties (breathing), MeQuilibrium (stress) - Sleep: Withings, WakeMake, SleepCycle - Other: 23andme (personal genetics), RestWise (athletic performance/recovery) The interest is not new. Adherents of Weight Watchers have been successfully losing weight and improving their health by tracking eating habits since 1963. Baseball players have used statistics to track their performances since statisctics were introduced in the 19th century. Even Benjamin Franklin kept a daily journal of the 13 personal virtues he strove to achieve. But technology has catapulted Lifelogging into the mainstream. From sensors that automatically log data to mobile apps that facilitate tracking from anywhere to smart software that analyzes patterns and recommends changes, Lifelogging will only increase in popularity. And companies, governments and institutions are creating hundreds of Quantified Self applications to help their customers, constituents and employees become happier, healthier and in greater control of their lives. Topics we’ll explore: - How is the Quantified Self being used today? What are some popular applications and tools? - How are companies using QS to advance their own objectives? Beyond product development are there other ways companies can leverage QS, e.g. advertising, partnerships, data mining, etc. - What kind of data/reports are most useful and why? How is aggregate data from other Lifeloggers being utilized to improve the experience? - Which consumer behaviors support the rise of Lifelogging? Are there specific personality types that gravitate toward the tools? How can the unengaged be converted to becoming active Lifeloggers? - What are some of the biggest challenges QS designers and product managers need to understand? - What is the future of QS? Speakers Steven G. Dean - Founder of NY Quantified Self and Partner at Prehype Natasha Gajewski - Founder and Creative Director at Symple Health. Brendan Gallagher, SVP, Emerging Technology & Channels at Digitas Health Oliver H. Ryan - President of Count It, a social goal setting wellness program Ryan Scott Tandy, Creative Director at R/GA Featured moderator: Julia Rubinic of SpringStudio What is Brandh@ckers? brandh@ckers is a Manhattan-based mini-conference, Meetup and social network showcasing prominent and rising digital thought leaders and innovators, providing an environment for bringing together people, technology and brands. The Meetup hosts quarterly panels on a wide range of topics related to digital marketing and innovation, attracting an average of 85 attendees. http://www.meetup.com/brandhacker We have a new venue that we’re excited about. This Meetup will be held at Croton Reservoir at 108 W40th street. 6:30-7:00 - Pre-Networking 7:00-8:00 - Brandh@cker Workshop 8:00-8:30 - Post Networking ** Make sure to check in at "Brandhackers" on Facebook and hashtag #brandhackers on Twitter the night of the event. *** Please submit all user-generated event photos, videos and audio files to [masked] to populate our blog, website, G+, Facebook and Instagram pages

    This Meetup is past

    Croton Reservoir Tavern (located btwn 6th Ave & B'way)

    108 W 40th St (Between 6th Ave & Broadway) · New York, NY

    $10.00
    5 comments
  • Big Digital Data Vs. Big Creative Idea?
    Big Digital Data Vs. the Big Creative Idea? The Future of Digital Advertising: Is Data the New Creative? Featuring panelists from: Rocket Fuel, Barbarian Group, GSD&M, AT&T AdWorks, 140 Proof, DraftFCB Entrance Fee: $10 "So long Don Draper; Hello Social Media Data Scientist"? With the rise of companies like Dstillery, RocketFuel and Hadoop who needs to focus on the mass-market Big Creative Idea from the big ad agency as much when you can now geo-target personalized ads to mobile devices based on your customers specific interests and social networking activity? Can you really go another day letting your brand strategy stay in the hands of the nuanced, subjective and politically influenced Creatives? Isn't it time instead to turn your advertising over to the future - more into the hands of the data scientists who build and optimize campaigns on a user-by-user basis, in real-time? Not so fast. Until recently, marketing strategy was mostly driven by the mass market Big Creative Idea linked to a traditional media first approach. But due to the rise of Internet user activity tracking, social media analytics and database technologies in recent years, "Big Digital Data" has taken a new front seat role in driving marketing strategy, putting consumer digital usage and behavioral data in the front seat of driving overall consumer brand and creative planning. But, Data is Not the New Creative. Are we ready, though? It's true Big Creative really can't ignore the insights "Big Digital Data" can supply anymore, but there's a nuanced fit between the two disciplines which today's economy demands be worked out for effective marketing strategy. Trouble is, the two disciplines (Creative and Data Scientists) often entail mixing *polar opposite personalities* and *approaches*. Yes, they butt heads. Creatives shy away from data because it seems to be detached from human behavior; and, creative detached from gut feelings is often a failure. Yet it is often fruitless for Creatives to design messages for media segments if planners aren't fully leveraging data insights for Creatives to easily understand their audience. As the saying goes, "Only the right creative message brilliantly communicated to the right people at the right time will resonate." But make no mistake, this new data trend can only go so far. Would a computer have predicated Betty White's advertising success? Or, led to the development of an entirely new ideas out of thin air that resonated across America - ideas only Creatives can produce off the cuff? What You’ll Learn from Attending this Event Attend our next brandh@ckers event to hear the voices from both sides of the table: --Hear first hand accounts that show the realities of today's client and consumer needs to more leverage, merge, manage and innovate Big Ideas and Big Data together for campaign success --Learn how organizations are adopting Big Data to work with Creative Ideation: Is it the chicken before the egg? Or vice versa? --Become even more familiar with social networking data and how you can draw insights from it to inform brand strategy & creative concept ideation --Leave the session with keener insights toward creating more compelling and persuasive ROI-focused consumer experiences and learn tactics to get these two typically *feuding disciplines* to play better together in the sandbox for results Panel Members Creative Side --Adam Lau Creative Director at Barbarian Group --Ben Bartholomew, VP, Associate Creative Director, DraftFCB --Matt Rosenberg (http://www.linkedin.com/in/mattrosenberg), SVP of Marketing, 140 Proof VERSUS Data Side --Mike Racic (http://www.linkedin.com/in/mikeracic), VP Director of Category Strategy, Rocket Fuel --David Polinchock (http://www.linkedin.com/in/polinchock), Director, AT&T AdWorks Lab --Glen Sheehan (http://www.linkedin.com/in/glensheehan), SVP Group Creative Director Digital, GSD&M (panel moderator: robb hecht) What are Brandh@cker Digital Workshops? brandh@cker Digital Workshops are a Manhattan workshop, meetup and social network showcasing prominent and rising digital marketing opinion leaders and stars providing an environment bringing people, technology and brands together. Tweet our events referencing #brandhackers Event Schedule 6:30-7:00 - Pre-Networking 7:00-8:00 - Brandh@cker Workshop 8:00-8:30 - Post Networking Drink Specials typically include: • $5 well drinks • $4 Bud Light and Miller Light • $5 Cosmos • Reduced rate for wine (maybe $5 or $6 per glass) **Make sure to check in at "Brandhackers" on Facebook and hashtag #brandhackers on Twitter the night of the event and look for us on the Meetup iPhone App ***Please submit all user-generated event pics, videos and audio files to [masked] to populate our blog, website, G+, Facebook and Instagram pages

    Dewey's Flatiron

    210 5th Ave. · New York, NY

    $10.00
    1 comment
  • Design Thinking Workshop
    Design Thinking How Empathy, Collaboration and Iteration Create Better Solutions for Digital and Beyond Featuring panelists from Parsons School of Design, Stanford University's d.school, The First Data Innovation Lab and Spring Studio User Experience Entrance Fee: $10 Question: How many Design Thinkers does it take to screw in a light bulb? Answer: Why a light bulb? Design Thinking is an increasingly valued approach to problem solving that is being explored, debated and introduced in corporations, agencies and academia. At its best, Design Thinking effectively converges methodologies for defining customer needs, reframing problems, iterating solutions and engaging a wide set of stakeholders. Innovation labs and Design Thinking practices are cropping up every day as organizations consider how to deliver solutions, digital and beyond, based on better-understood customer needs. How are they structuring their teams and processes to embrace Design Thinking? What are the challenges they face within the team, as well as the larger organization? Where has Design Thinking helped them succeed? How have they bounced back from their mistakes? What You’ll Learn from Attending this Event What is Design Thinking? Why and when is it most effective? What are examples of Design Thinking that works? Specific to digital? Examples that go beyond digital to address the full customer journey? How are organizations adopting Design Thinking methodologies? What are the challenges inherent in Design Thinking? What skills are needed? How can individuals and teams get improve their Design Thinking skills? Panel Members Scott Sanchez, VP of Innovation, First Data Corporation / Faculty d.Leader at Hasso Plattner Institute of Design at Stanford Andrew Robinson, Assistant Professor of Design, Parsons School of Design / UX Designer / Artist Bruce Randall, Founder, Spring Studio, a user experience strategy, research and design agency (Panel Lead) Julia Rubinic - Managing Director, Spring Studio What are Brandh@cker Digital Workshops? #brandh@cker Digital Workshops are a Manhattan workshop, meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together. Tweet our events referencing #brandhackers Event Schedule 6:30-7:00 - Pre-Networking 7:00-8:00 - Brandh@cker Workshop 8:00-8:30 - Post Networking Drink Specials typically include: • $5 well drinks • $4 Bud Light and Miller Light • $5 Cosmos • Reduced rate for wine (maybe $5 or $6 per glass) **Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App ***Please submit all user-generated event pics, videos and audio files to [masked] to populate our blog, Flickr, Facebook and YouTube channel

    This Meetup is past

    Dewey's Flatiron

    210 5th Ave. · New York, NY

    $10.00
    2 comments
  • Digital Superbowl Recap Workshop
    Digital Lessons from SuperBowl XLVII Post SuperBowl XLVII brandh@ckers brings together some digital media and creative perspectives to critique post SuperBowl commercials and their related successes and #failures. Featuring panelists from Saatchi & Saatchi, Hipcricket, IMG Worldwide, NBC Universal Its clear a SuperBowl ad is still the way to go (http://www.adotas.com/2013/02/social-study-45-of-viewers-will-research-brands-based-on-super-bowl-spots/) for brand marketers. But did you see missed pockets of opportunity forthis year's brands (http://www.youtube.com/user/adblitz) where they could have more effectively leveraged digital tools like G+, Facebook, Twitter, mobile and more effective calls-to-action? Come vent and share your views on how, per the USA Today Superbowl Ad Meter, certain brands succeeded and certain brands failed in the 2013 SuperBowl. (http://admeter.usatoday.com/articles/view/the-results) Hear opinionated digital media and creative leads perspectives on how they would h@ck the top and bottom 5 ads from awareness and direct response (http://marketingland.com/commercials-of-the-2013-super-bowl-what-were-they-trying-to-accomplish-32465?utm_source=ml&utm_medium=mcap&utm_campaign=email) goal perspectives and tell us how they would have done things differently (or not). What You’ll Get from Attending -networking with some cool brandh@ckers -key opinion leaders identifying their 3 "best" and 3 "worst" ads and why, answering the question whether a SuperBowl ad is worth $4M for a brand, assessing successes or lost opportunities for social/mobile for CTA and engagement purposes and some brandh@ack take-aways to apply to your own brand or small business Our Panel: -Scott Carlton, VP Associate Creative Director, Saatchi & Saatchi -Harris Shaw, Art Supervisor, Saatchi & Saatchi -Taylor James Burton, Director of Sales, Augme Mobile Technologies -Eric Ng / VP Marketing, IMG Worldwide -James Gaffar, Manager, Emerging Ad Solutions, NBC Universal What is brandh@ckers Digital Insights? #brandh@ckers Digital Insights is a Manhattan workshop, meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together. Visit our blog at or our Facebook and G+ Communities Tweet our events referencing #brandhackers We will be meeting at Dewey's Flatiron at 210 5th Avenue near 25th Street near Madison Square Park. Map is found here. 6:30-7:00 - Pre-Networking 7:00-8:00 - Brandh@cker Workshop 8:00-8:30 - Post Networking Drink Specials typically include: • $5 well drinks • $4 Bud Light and Miller Light • $5 Cosmos • Reduced rate for wine (maybe $5 or $6 per glass) **Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App ***Please submit all user-generated event pics, videos and audio files to [masked] to populate our blog, Flickr, Facebook and YouTube channel ***entrance fee pays for venue fees

    Dewey's Flatiron

    210 5th Ave. · New York, NY

    $10.00
    1 comment
  • Digital Strategy Workshop
    Digital Strategy Workshop Experience the building of a 2013 digital paid, earned, owned strategy in real-time Featuring panelists from Covario, ABC News Digital and WIT Strategy Get your mind off of Sandy, Mitt and Obama for an hour Monday night and learn something too at Deweys. *A portion of in-take will be donated to the Red Cross at the end of the night. Bring an old coat and we will donate it or bring a few singles to stick in our brandhacker candy bowl. Event Overview You're building a client 2013 digital strategy recommendation now and need to know what are the key Paid, Earned and Owned Media principles you should build it around for 2013. What approaches and ideas should you focus on now so that your ideas will stick with your target consumers in 2013? In our next brandhackers, we will bring forth a line up from the three digital verticals to shine some light on the key approaches the brand should be leveraging to drive ROI, awareness, customer acquisition and consumer engagement for 2013. You'll thus experience the building of a 2013 digital strategy in real-time where the needs of the company may conflict with the needs of the company's consumers. What You’ll Get from Attending Networking with some cool brandhackers Digital insights from key opinion leaders respectively from the Paid Media, Earned Media and Owned Media Learn how paid, earned and owned media can effectively leverage each other, or not, for customer acquisition, awareness and engagement The key digital KPIs a brand is looking to drive for 2013 and how they assess the funding and planning of a holistic digital strategy Learn what digital tools and tactics may be being overly-hyped in 2012 that won't actually pan out in 2013 and beyond Panel: Paid Media Lead: Kendall Allen, WIT Strategy (Search, Display, Paid Video, RTB) Earned Media Lead: Marc Taubman, Covario (Social Media/SEO, G+, Facebook, YouTube UGC, Twitter, Pinterest) Owned Media Lead: Nef Araia, ABC News Digital (Website, Mobile Apps, YouTube Brand Channel, Email, FB Brand Page) Social Media Lead: Valerie De La Rosa, Digital Strategist (Social Media/SEO, G+, Facebook, YouTube UGC, Twitter, Pinterest) What is Brandhackers Digital Insights? #Brandhackers (http://www.facebook.com/brandhackers) Digital Insights is a Manhattan Meetup and social network (http://flavors.me/brandhackers) showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together. Visit our blog at www.brandhackers.com (http://www.brandhackers.com/) or our Facebook (http://www.facebook.com/brandhackers) and G+ Communities (https://plus.google.com/104080679238030685635/posts) Tweet our events referencing #brandhackers (http://twitter.com/#!/brandhackers) We will be meeting at Dewey's Flatiron at 210 5th Avenue near 25th Street near Madison Square Park. Map is found here (http://g.co/maps/twufs). 6:30-7:00 - Pre-Networking 7:00-8:00 - Brandhacker's "Digital Strategy Workshop" Meetup 8:00-8:30 - Post Networking Drink Specials typically include: • $5 well drinks • $4 Bud Light and Miller Light • $5 Cosmos • Reduced rate for wine (maybe $5 or $6 per glass) **Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App***Please submit all user-generated event pics, videos and audio files to [masked] to populate our blog, Flickr, Facebook and YouTube channel***entrance fee pays for venue fees

    This Meetup is past

    Dewey's Flatiron

    210 5th Ave. · New York, NY

    $10.00
  • Brandhackers "Responsive Web Design & Content Marketing Strategy" Meetup
    Responsive Web Design & Content Marketing Strategy Responsive design is the new, hot technique to make content work on different devices. The idea is to serve a single site that can rearrange itself and function well on phones, tablets, and desktops. Everyone is talking about it, but is anyone really doing it? And if they are doing it, who is doing it correctly? What You’ll Learn How responsive design can support device-agnostic content delivery When responsive design makes sense, and when it doesn’t Challenges, lessons learned and tips for approaching responsive design Panel: Matt Snyder | Co-Founder | ResponsiveAds (http://responsiveads.com/) Webster Lewin | VP/Executive Creative Director |Phonevalley (http://www.phonevalley.com/) Scott Kellum | Vox Media Barbara Hamilton | SVP CD |Saatchi Wellness Scott Carlton | VP ACD |Saatchi Wellness What is Brandhackers Digital Insights? #Brandhackers (http://www.facebook.com/brandhackers) Digital Insights is a Manhattan Meetup and social network (http://flavors.me/brandhackers) showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together. Visit our blog at www.brandhackers.com (http://www.brandhackers.com/) or our Facebook Community (http://www.facebook.com/brandhackers) and link to our Pinterest Digital Infographic Social Planning Resource (http://pinterest.com/robbhecht/brandhackers/) Tweet our events referencing #brandhackers (http://twitter.com/#!/brandhackers) We will be meeting at Dewey's Flatiron at 210 5th Avenue near 25th Street near Madison Square Park. Map is found here (http://g.co/maps/twufs). 6:30-7:00 - Pre-Networking 7:00-8:00 - Brandhacker's "Responsive Design & Content Marketing Strategy" Meetup 8:00-8:30 - Post Networking Drink Specials typically include: • $5 well drinks • $4 Bud Light and Miller Light • $5 Cosmos • Reduced rate for wine (maybe $5 or $6 per glass) **Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App***Please submit all user-generated event pics, videos and audio files to [masked] to populate our blog, Flickr, Facebook and YouTube channel***entrance fee pays for venue fees

    This Meetup is past

    Dewey's Flatiron

    210 5th Ave. · New York, NY

    $10.00
  • RSVP for Pinterest & Social Commerce Strategy
    Pinterest & Social Commerce Strategy: Can It Help Your Business Profit? Merely a Direct Response Referral Engine? Or, is Pinterest your brand's next Digital Brand Awareness Social Commerce Play? Pinterest (http://pinterest.com/robbhecht/brandhackers/) has a social media growth rate like nothing we've seen quite yet. Pinterest is now, per Experian, the #3 social network (http://www.investorplace.com/2012/04/pinterest-is-now-the-no-3-social-network/) behind Facebook and Google+. It's clear the "visualization stage" of social media is upon us. While content marketing is all the rage, it's apparent your target consumers will be seeking to use and share far more information that is visual in nature than just text. Is your business brand prepared for the visualization stage of social media? What is the difference between the Facebook and Pinterest User Experience? Is your brand ready to integrate Pinterest into your social commerce strategy and online marketing lead acquisition funnel? Can Pinterest help your business, even if you are a non-retail brand? Is Pinterest a Direct Response Referral Engine for your Brand OR the best Digital Brand Awareness tool for your business online yet? Is this all hogwash? Is there a "Pinterest Myth"? In our next brandhacker meetup we'll host and question some digital media marketing and creative leaders who will show us how Pinterest (http://pinterest.com/robbhecht/brandhackers/) can be used effectively to generate brand awareness and customer acquisition leads for your small or large business brand's social commerce strategy. To make it in the coming competitive digital environment, if brands want to have a seat at the table, they will increasingly need to create and provide visual shareable assets that users can engage with and pass around. The question for our panelists is whether Pinterest is a digital marketing tool of the future for all brands or a select few? Is Pinterest a passing fad (http://www.slideshare.net/augustinefou/the-pinterest-myth-by-augustine-fou-and-tugce-esener) and not worthy of your attention, or the face of the future of digital branding? Panel: Mat Zucker (http://www.linkedin.com/pub/mat-zucker/0/31/702), Advertising Correspondent, the Faster Times; Fmr. Chief Creative Officer at OgilvyOne, New York Jim Christie (http://www.linkedin.com/in/jimchristie), Executive Creative Director, Small & Curious; Former SVP Creative, Director, Digitas Yoram Wurmser (http://www.linkedin.com/pub/yory-wurmser/0/653/a60), Director of Marketing & Media Insights, The Direct Marketing Association (DMA) Nancy Marzouk (http://www.linkedin.com/pub/nancy-marzouk/0/19a/825), CRO, TagMan *Some say Pinterest skews female; in that case, we'll interject about the new "Gentlemint (http://www.gentlemint.com/)" site. What is Brandhackers? #Brandhackers (http://www.facebook.com/brandhackers) is a Manhattan Meetup and social network (http://flavors.me/brandhackers) showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together. Visit our blog at www.brandhackers.com (http://www.brandhackers.com/) or our Facebook Community (http://www.facebook.com/brandhackers) and link to our Pinterest Digital Infographic Social Planning Resource (http://pinterest.com/robbhecht/brandhackers/) Tweet our events referencing #brandhackers (http://twitter.com/#!/brandhackers) We will be meeting at Dewey's Flatiron at 210 5th Avenue near 25th Street near Madison Square Park. Map is found here (http://g.co/maps/twufs). 6:30-7:00 - Pre-Networking 7:00-8:00 - Brandhacker's "Pinterest & Social Commerce Strategy: Can It Help Your Business Brand Grow?" Meetup 8:00-8:30 - Post Networking Drink Specials typically include: • $5 well drinks • $4 Bud Light and Miller Light • $5 Cosmos • Reduced rate for wine (maybe $5 or $6 per glass) **Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App** *Please submit all user-generated event pics, videos and audio files to [masked] to populate our blog, Flickr, Facebook and YouTube channels ***entrance fee pays for venue fees and speaker benefits

    Dewey's Flatiron

    210 5th Ave. · New York, NY

    $10.00
  • NYC Digital Marketing's Social Media Analytics Meetup (with Marshall Sponder)
     What are the effective tools for building, interpreting and using social media metrics? Marshall Sponder, author of the new book, "Social Media Analytics (http://www.amazon.com/Social-Media-Analytics-Effective-Interpreting/dp/0071768297/ref=sr_1_1?ie=UTF8&qid=1328296270&sr=8-1)" will share with us his tips of the trade in our next brandhackathon. *Books available for purchase at the event. Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that the firm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group What is Brandhackers? #Brandhackers (http://www.facebook.com/brandhackers) is a monthly Manhattan Meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together. Visit our blog at www.brandhackers.com (http://www.brandhackers.com/) or join our Facebook Community (http://www.facebook.com/brandhackers) Tweet our events referencing #brandhackers (http://twitter.com/#!/brandhackers) We will be meeting at Dewey's Flatiron at 210 5th Avenue near 25th Street near Madison Square Park. Map is found here (http://g.co/maps/twufs). 6:30-7:00 - Pre-Networking 7:00-8:00 - Brandhacker's "Social Media Analytics" Meetup with Marshall Sponder 8:00-8:30 - Post Networking Drink Specials typically include: • $5 well drinks • $4 Bud Light and Miller Light • $5 Cosmos • Reduced rate for wine (maybe $5 or $6 per glass) **Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App** *Please submit all user-generated event pics, videos and audio files to [masked] to populate our blog, Flickr, Facebook and YouTube channels ***entrance fee pays for venue fees and speaker benefits

    Dewey's Flatiron

    210 5th Ave. · New York, NY

    $10.00
  • Brandhackers "Users Not Customers" Meetup (with author, Aaron Shapiro)
    Who really determines the success of your business? Author Aaron Shapiro, CEO of digital agency Huge, will lead an overview of his recent book, "Users Not Customers (http://www.amazon.com/Users-Not-Customers-Determines-Business/dp/1591843863/ref=sr_1_1?ie=UTF8&qid=1325271852&sr=8-1)" If you think "the customer is king," you're probably falling behind. Today's most powerful growth engine is users - people who interact with a company through digital media and technology even if they never spent a dime. Become indispensable to users and the profits will follow. Shapiro argues that every business needs to stop obsessing about customers and start creating powerful user experiences. This is a fundamental strategic shift that affects every aspect of an organization. Rather than just trying to get people to buy stuff, the companies that truly excel at hone in on the user experience at every level: --They focus on their users' true needs --They make their technology disposable --They market themselves in a way that truly inspires their users What is Brandhackers? #Brandhackers is a monthly Manhattan Meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together. Visit our blog at www.brandhackers.com or join our Facebook Community Tweet our events referencing #brandhackers We will be meeting at Dewey's Flatiron at 210 5th Avenue near 25th Street near Madison Square Park. -- 6:00-7:00 - Pre-Networking --7:00-8:00 - Brandhacker's "'Users Not Customers' with Aaron Shapiro" Meetup --8:00-9:00 - Post Networking Drink Specials typically include: • $5 well drinks • $4 Bud Light and Miller Light • $5 Cosmos • Reduced rate for wine (maybe $5 or $6 per glass) **Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App** *Please submit all user-generated event pics, videos and audio files to [masked] to populate our blog, Flickr, Facebook and YouTube channels

    Dewey's Flatiron

    210 5th Ave. · New York, NY

    $10.00