Past Meetup

Optimization for Google Local Business Results with Chris Silver Smith

This Meetup is past

85 people went

Canyon Creek Country Club

625 West Lookout Drive · Richardson, TX

How to find us

Click link above for directions. If your heading North on N. Central Expressway, Turn left onto E Arapaho Rd, Turn right onto Custer Rd, Continue onto Custer Pkwy, Turn left onto Canyon Dr, Turn right onto W Lookout Dr

Location image of event venue


Mark your calendars, Tuesday, August 14th, 2012 the Dallas Interactive Marketing & Internet SEO/SEM Meetup will be having their August Meetup! Join us and our guest speaker Chris Silver Smith for an informative presentation on "Optimization for Google Local Business Results". Chris is one of the top Search Engine Optimization Experts in the country.

Chris will speak on Techniques for Local SEO. Local SEO incorporates a number of algorithms including PageRank, TrustRank, PlaceRank, and quality assessments. Google uses over 200 ranking factors, and for local search rankings there are arguably even more than are in use for general sites, since local rank determinations additionally incorporate proximity, citational value, user ratings and reviews, street addresses, phone numbers, and potentially other industry-specific signals. Smith will cover both basic local optimization techniques and a few advanced local SEO methods.

Topics covered will include:

- On-Page Local Website Factors
- hCard and Semantic Markup for Local Sites
- Google & Bing Places Business Profile Optimizations
- Building Links & Local Citations
- Local Social Media Signals


6:30 - 7:00 PM Networking Time & Cocktails
7:00 - 7:30 PM Dinner (Dinner buffet is optional and is $17 Cash at the door or $18 Credit Card)
7:30 - 8:30 PM Presentation & Q&A
8:30 PM - More Networking Time & a few more Cocktails

Meet our Guest Speaker, Chris Silver Smith

Chris Silver Smith @si1very ( is President of Argent Media ( and has an extensive background in search engine optimization, internet techology and online marketing. He has worked for some of the top agencies in the SEO industry, researching and developing search optimization and providing search marketing strategies for Fortune 500 and Internet Retailer 500 companies.

Previously, Chris worked at Verizon's for over ten years, serving as the Head of Technology & Advanced Development. His projects there included R&D, local search development, user interface design, map-based search, mobile applications, and more. He was awarded the Verizon Individual Excellence Award in 2004 for his innovations, which increased site traffic and associated click-through revenues for the company.

Chris's work has been featured in several publications, and he regularly contributes articles to Search Engine Land ( and Web Marketing Today. Chris currently serves on the Board of Advisors for Universal Business Listing (UBL) and on Thomson-Reuters FindLaw's SEO Advisory Board.

Please be sure to RSVP and let us know if you will be joining us for dinner and/or cocktails!

We look forward to seeing you there!

This meeting is at the lovely Canyon Creek Country Club ( located in Richardson. Members are encouraged to dine as we have negotiated the venue on that basis, although you do not have to eat. Dinner buffet is $17 Cash at the door or $18 credit card, and that is ALL INCLUSIVE of salad, chicken or fish entree, vegetables, dinner roll, dessert, coffee tea or water, AND Tax and Tip!! There is also a cash bar so feel free to order cocktails from the excellent wait staff at this fabulous facility!

While having dinner is not mandatory, it is highly encouraged!! Please be sure to let us know if you wish to have dinner at CCCC when you RSVP!

After you click yes, you will be asked if you are dining with us.

Canyon Creek offers us the ability as a group to have larger meetings accommodating up to 200 or more of our members. In addition, this venue offers us every possible need that we could ask for, including free wi-fi, use of audio/visual equipment, food and beverage, and a lovely view of the golf course. The venue is happy to provide a vegetarian or vegan option, so let us know when you answer the questions during the RSVP process and we advise them!

A contact phone number that will be answered if you need to call the Country Club is (972)[masked] Ext 131, which reaches the golf pro shop and should be answered by a live person.

Driving Directions

If your heading North on N. Central Expressway

1. Turn left onto E Arapaho Rd

2. Turn right onto Custer Rd

3. Continue onto Custer Pkwy

4. Turn left onto Canyon Dr

5. Turn right onto W Lookout Dr

If your heading East on 190 President George Bush Hwy toward Waterview Pkwy

1. Turn right onto Custer Pkwy

2. Turn right onto Pleasant Valley Ln

3. Turn left onto Tam O Shanter Ln

4. Turn left onto W Lookout Dr

Sponsored by DFW Search Marketing Association

Are you interested in learning more about Search Marketing? Then join DFW SEM for our monthly search marketing meetings at DFWSEM is the oldest search marketing association in North America and is the premier search marketing organization for professional marketers. Ask for a FREE pass to our next meeting when you attend your next MeetUp.

Sponsored by Chevy Volt

Chevy Volt ( is a proud sponsor of local Meetup Groups!