12min Ignite Talks - Exciting Talks, Networking & Drinks #22


馃彔 Location: Millen谩ris Startup Campus - Address: 1024 Budapest, Kis R贸kus u. 16 Building D

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1锔忊儯 A Surprising Aspect of Conversion by Laszlo Kardos

Funnels and conversion rates are the norm to measure products', campaigns' and often an entire startup's performance. People often tend to overlook an essential aspect of these numbers. This aspect has significant impact on all the insights gathered from these and can even cause you to rethink your business KPIs. I intend to talk about the various settings of funnels, focusing on this important aspect, show some surprising data and change how you're thinking about funnels.

About Laszlo:
My name is Laszlo Kardos. I am Hungarian. I am a product guy, an entrepreneur, an engineer, a student and a teacher. I am an ambivert though my Myers-Briggs Type indicator is ENTJ. I've worked at Prezi, Distinction, Skyscanner over the last couple years as a Product Manager. I've done this working and living in Budapest, Tokyo and London and
occasionally in San Francisco. Currently I live in Budapest. I am the CEO and CoFounder of Trekhunt.

2锔忊儯 Designing for Cooperation by Attila Bujdoso

In my talk, I will introduce Social Design Canvas, a novel design tool that helps map, analyse and design key ingredients of social cooperative processes and systems: contributors, contributions, motivations, enablers, rules and tools. The canvas was co-created and tested by over 200 workshop participants at many European events and will be soon published in Social Design Cookbook. The book, co-authored by designers and researchers from Finland, Hungary and the Netherlands, aims to uncover what it takes to design successful social cooperative system processes, organisations and societies.

About Attila:
Attila Bujdoso works as lead UX designer at the world鈥檚 largest investment management company. Selected by Kreat铆v as one of top 25 creative minds in Hungary, he is especially interested in areas where technology, culture and society meet and interact. Attila has a background in architecture, has worked on award-winning interactive design projects at the Kitchen Budapest new media research lab and was curator and co-editor of the book the Subjective Atlas of Hungary

3锔忊儯 Lean Poker: A framework for learning how to deliver value early and often in practice by Ivett 脰rd枚g (previously known as Rafael 脰rd枚g)

Our goal as software developers is to sustainably deliver value for our organizations. Conferences are a great opportunity to learn about the challenges other teams faced (challenges you might also be facing right now) and how those challenges can be solved. However, putting even the
best of advice鈥檚 into practice is hard. To help developers and product people adopt better workflows for delivering we have created a workshop where teams can compete against each other and learn things in practice along the way. In this talk I will show you how we did that, and what are the most frequent learning points for participants.

About Ivett:
Ivett is a Lead Developer at Budapest-based Emarsys and a frequent speaker at conferences around Europe. As a founding member of Emarsys CraftLab 鈥 the dedicated coaching team of Emarsys 鈥 she has taught university courses, talked at numerous conferences and visited multiple companies as an external consultant. Her passion for short feedback loops drove her to create Lean Poker (http://leanpoker.org), a workshop where developers have the opportunity to experiment with continuous delivery in a safe environment. She is also the creator and host of the Morning Commute YouTube channel inspiring the next generation of developers to broaden their knowledge.