Vergangenes Meetup

Digital Innovation and E-Commerce in China - and how to make use of it!

Dieses Meetup liegt in der Vergangenheit

74 Personen haben teilgenommen

Bild des Veranstaltungsortes


China has become a major player in the tech and innovation scene. An entire new ecosystem has been built in recent years with giants like Tencent, Alibaba and Baidu - which rival our Western counter parts such as Facebook and Google.

Join our first group meetup to learn more about the digital consumer in China, innovation and startups from the Middle Kingdom.

Our speakers will give key note presentations about E-commerce and digital business models in China and outline how Western companies should actually deal with this new phenomenon.

Speakers will be: Miriam Theobald and Marcel Münch, both co-founder of They have founded and launched a cross-border e-commerce Application to help German and European companies sell their products online directly to Chinese consumer. Furthermore, they are creating digital business models and services specifically for Chinese consumer. They have tons of insights on how to grow an app into China and market it online on WeChat, Weibo and Douyin.

Furthermore, we'll have Mr. Oliver Prothmann, CEO of and President of Bundesverband Onlinehandel. The PANDA.BLACK PLATFORM connects brand owners and retailers from Germany directly with Chinese B2C market places such as JD, Kaola, Suning, TMall, WeChat. A wide range of high quality products from Germany are placed at the customers' disposal with guaranteed authenticity, fair prices and excellent customer service.

The event will be hosted by Project A. Project A is an international venture capital firm based in Berlin.

They invest in passionate early-stage entrepreneurs and provide them with exclusive access to our team of 100 operational experts in areas such as Software Engineering, Marketing, Product, Design, Communications, Business Intelligence, Sales, and Talent Acquisition.

Come for:

- Learning more about selling to the Chinese new middle class and the e-commerce and social media landscape
- Discuss our keynote regarding digital innovation in China and how European businesses can make us of it
- Networking, networking, networking!
- Pizza and drinks :)


18:30 - 19:00: Doors open

19:00 - 20:00: Speaker Keynotes and Q&A

20:00 - 21:00: Networking

Alright, ready to connect and learn more about the Chinese market? Then save the date and come to our meetup!