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“Customers are not interested in your solution. They are only interested in their problems” So what job is your product, service solving? Which need is it addressing? You've been learning about the Jobs To Be Done framework and are excited to start using it for your own products. Great! But … how do you actually do it?

How do we take what we've learned about our customers and convey it to the rest of our team & organisation? What if the rest of your team has never heard of Jobs To Be Done? What if they just wanted you to dump everything into Personas & User Stories … or ever worse … a product requirements document?

Deeply inspired by Alan Klement’s New York meetup (even the text above is partly stolen) we want to exchange experiences with Berlin partitioners. Which related tools are you using to understand and document your users’ Jobs To Be Done? How do you apply the framework in product definition, hypothesis validation and design execution? How do you sell it others? In this informal meetup we look forward to connect anyone who’s interested in the framework and learn from each other.

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Vergangene Meetups

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Gegründet 9. Jul 2014


  • TLGG

    Digital transformation agency ‘TLGG’ kindly hosted the 11th meet-up.

  • Aperto

    Digital consultancy ‘Aperto’ kindly hosted the 10th meet-up.

  • IXDS

    Leading service design agency ‘IXDS’ kindly hosted the 9th meet-up.

  • Zalando

    Leading online fashion platform ‘Zalando’ kindly hosted the 8th meet-up.

  • think moto

    Design consultancy ‘think moto’ kindly hosted the 7th meet-up.

  • Service Innovation Labs

    Service design consultancy ‘SI Labs’ kindly hosted the 6th meet-up.

  • FTWK

    Design consultancy ‘FTWK’ kindly hosted the 5th meet-up.

  • Playframe

    Design consultancy ‘Playframe’ kindly hosted the 4th meet-up.

  • LHBS

    LHBS–the ‘unconventional strategy firm’—kindly hosted the 3rd meetup.

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