11 - Mobile Marketing Automation: Mastering Segmentation and Personalization

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Dear Mobile Experts

Join us for the first meetup of 2019! The topic of the night will be about mobile marketing automation - how to master segmentation and personalization on mobile. Understanding your app users with enough sophistication to personalize your CRM is essential. At this meetup we will get you one step closer to learning how to segment like the data guru you've always wanted to be.

Come hang out, meet nice people of the Berlin tech scene, listen to some great speakers and share your learnings with fellow mobile growth experts.

We’ll kick off the evening as usual with drinks, snacks and then hear lessons and best practices.

Customlytics will be your host of the night and give you the lay of the (CRM) land before we dive deeper. Send in any CRM related questions that we should include to [masked] before the show.

We’re excited to have a new partner for this meetup on board. The guys from MoEngage will make their way to Berlin providing you with the latest retention & engagement insights that you can apply in your daily work.

Intrigued? Join your favorite peers from the app industry on 5 March. Come hungry, we will have food and drinks kindly brought to you by our friends from MoEngage. Tune in!

When:
Tuesday, 5th of March - from 7 p.m.

Where:
Mindspace (Krausenstraße)
Krausenstraße 9 -[masked] Berlin

Speakers:
Mike Barclay, Director of Sales and Marketing at MoEngage
Antonis Gkekas, CRM & Dialogmarketingmanager at Fidor Bank
Carolyn Krogoll, CRM Tech Team Lead at Delivery Hero
Christian Eckhardt & Raul Truckenbrodt, Founders of Customlytics

Agenda:

7.00 - 7.30 pm: Check-In, Food & Drinks

7.30 - 7.35 pm: Opening words from the organisers (Christian Eckhardt & Raul Truckenbrodt)

7.35 - 7.55 pm: Delivery Hero Presentation (Carolyn Krogoll) + Q&A

7.55 - 8.25 pm: MoEngage Presentation (Mike Barclay) + Q&A

8.25 - 8.45 pm: Fidor Bank Presentation (Antonis Gkekas) + Q&A

From 8.45 pm: Mingle & network

Organiser
Customlytics is an app marketing & technology consultancy from Berlin. We provide guidance for all topics around mobile app marketing, analytics & technology. Everything garnished with a hands-on attitude.

Partner
MoEngage is an Intelligent Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, and SMS, with auto-optimization towards higher conversions powered by machine learning.
https://www.moengage.com/

Connect with the crew from Customlytics before the meetup:
www.customlytics.com
https://www.linkedin.com/company/customlytics/

By attending our event you agree that we are allowed to take photos of you and other attendees. You also agree that we might use these photos for marketing purposes on our website and our social media accounts. Please let us know explicitly in advance if you want no photos to be taken or published. We might not be able to remove every copy of your photo once we posted it in our channels.