• Make your site lean with a custom theme

    Holiday Club

    This presentation explains the pros and cons of using a custom theme vs. a pre-built theme. It will be of chief interest to developers, but Wordpress beginners will also benefit from discussion about the basic structure of a Wordpress site. We will cover: • What is a Wordpress theme? • Is a custom theme a good fit for you and/or the client? • The process of creating a custom theme. • The overall structure of a Wordpress site. • Basic modifications of Wordpress files and templates. • Some basic CSS and scripting used to make a site look and function the way you want. Presenter Mark MacLean is a freelance website developer who has been working with Wordpress for 10 years. As always, Holiday Club doors open at 6. The first hour is meet, greet, get/give help, the presentation starts at 7. Plugs and wifi are very limited at the Holiday Club. If you can bring a fully charged machine and a hot spot to share - that would be awesome. While you're here, order a burger or beer from our great host at the Holiday Club and network to your heart's content.

  • How to acquire followers online in 2020! (Beverly location)

    Chicago Public Library Beverly Branch Meeting Room

    Building a website is one thing, driving traffic and marketing your site is a completely different strategy - especially when you’re going it on your own. The clearer your goals and understanding of how your website best serves you, the better you will be able to build and optimize the website you really need for your personal and professional growth. WordPress is the best and most powerful platform for building websites and publishing content. The thing is, it’s only a tool and it requires a marketing strategy to truly leverage its full potential. At this meetup, learn how to maximize your WordPress website with the DAC Model. Join author, podcaster and marketing strategist Scott Winterroth (https://blogyouwant.com/) for a deep dive into exactly how to grow a following online with the Digital Acquisition Cycle™, a marketing model he designed to help others understand website marketing. Learn current insights and how this strategy could be applied to your business and leave with new clarity for where to invest your marketing efforts. Agenda: 6:00 - 6:15 network and introductions 6:15 - 7:15 presentation 7:15 - 7:30 Q&A 7:30 - wrap up Cookies will be served...we hope to see you there!

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  • Invisible CMS

    Holiday Club

    Picking a Content Management System (CMS) is a technical, business, and personal decision. You'll learn about the future of content management, and why migrating to "Invisible" CMS is critical to your success. You can create your own "Invisible" CMS, and grow your business. "Invisible" CMS is about creating a business with WordPress while not being fixated on the actual platform. To be successful, it's critical to understand that very few people care about the actual CMS, they need to see solutions; and developers need to provide more than just a custom template. The focus will be on reimagining what you as a developer/integrator/agency are doing, integrating 3rd party technologies, and selling a solution. Our presenter Robert Jacobi. Robert is an executive, solution seller, evangelist, and entrepreneur with over 20 years experience in sales and management experience with Fortune 50 to SMBs. Robert engages with firms in order to increase immediate revenue, and generate strategic and long-term partnerships. Robert is an international, well known, and respected speaker and contributor in the open source and hosting communities including President Emeritus of Joomla, member of Make WordPress Hosting, contributor to ICANN At-Large, and former Chair for the Technical Outreach Working Group of the Internet Infrastructure Coalition. As always, Holiday Club doors open at 6. The first hour is meet, greet, get/give help, the presentation starts at 7. Plugs and wifi are very limited at the Holiday Club. If you can bring a fully charged machine and a hot spot to share - that would be awesome. While you're here, order a burger or beer from our great host at the Holiday Club and network to your heart's content.

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  • 10 Must-Have WordPress Plugins (Beverly location)

    Chicago Public Library Beverly Branch Meeting Room

    Plugins are the engines that make WordPress sites run. Currently, there are over 50,000 applications in the WordPress repository, which is overwhelming to new and existing users. To help reduce overwhelm, attendees are going to learn about 10 must-have plugins that can be used for basic and commercial sites. They are also going to learn how to research and select plugins that best fit their needs. Agenda: 6:00 - 6:30 network and introductions 6:30 - 7:15 presentation 7:15 - 7:30 Q&A 7:30 - wrap up Presenter: Marcie Hill is a freelance writer, blogger, trainer and author who left her job to pursue her dream of writing. She has written over 3,500 blog posts; self-published eight books; and presented at national and local writing, blogging and social media conferences. https://www.marciewrites.com/ Cookies will be served...we hope to see you there!

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  • Get help and Show & Tell

    Holiday Club

    Have a specific question about how to get your menus to work, install a plugin, tweak a theme? Now is your opportunity to get your questions answered. Please try and keep the request to 45 minutes or less, we'd like to make sure everyone gets a chance. If you are a developer or designer for WordPress, please join us and help other folks out. (I know who you are, please come and help.) It will be a blast. If you have a cool project/site/plugin/resource you'd like to demo or have an issue that we can all help solve, we'll fire up the projector so we can all share. Come on down. Plugs and wifi are very limited at the Holiday Club. If you can bring a fully charged machine and a hot spot to share - that would be awesome. While you're here, order a burger or beer from our great host at the Holiday Club and network to your heart's content.

  • Search Engine Optimization & More (Beverly location)

    Chicago Public Library Beverly Branch Meeting Room

    Not all web designers make effective use of SEO tactics usually because they haven't learned it well enough. But in recent years, there has been a big increase in the effective use of SEO by web designers getting into it for the first time. This is due to the development of tools that can be used that make the work easier as well as the Internet marketing practitioners blogging about their SEO success stories. Joe Vangsness will give a presentation on the basics of SEO for WordPress and demonstrate some of the tools and practices that are available today. The presentation will include: How search engines work Setting SEO goals Determining keywords Optimizing the website Free tools to make the job easier WordPress SEO plugins Google Ranking factors Google My Business & other recent directions Google Analytics & Search Console Link building Local business directories Agenda: 6:00 - 6:15 network and introductions 6:15 - 7:15 presentation 7:15 - 7:30 Q&A 7:30 - wrap up Presenter: Joe Vangsness designs and builds websites for small businesses, non profits and professionals. He is an experienced Drupal site builder but has done SEO work on some WordPress sites. He is now learning WordPress and plans to offer WordPress as an option in the future. He also offers Internet marketing strategy, SEO, web analytics and content strategy. He has previously taught IT courses at DePaul University, Purdue University-Calumet and Triton College as an adjunct instructor. Joe holds a B.S. in Management from the University of Illinois. http://www.vangsness.com Note, on the South Side, we usually meet on the second Wednesday of the month...but not in August! The library has some summer programming that has bumped our meetings. Starting in the fall we are back to the second Wednesday of the month. Cookies will be served...we hope to see you there!

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  • Jetpack: The Good, the Bad, the Ugly

    Holiday Club

    Jetpack is a large bundle of features that can enhance your WordPress site, including things like site security, sitemaps, single sign-on, site management, and content delivery. We will discuss the modules that comprise this plugin and show you how to fine tune it to work best for your site. Steve Stern, a regular at our meetup and developer for What a Great Website is our presenter. As always, Holiday Club doors open at 6. The first hour is meet, greet, get/give help, the presentation starts at 7. Plugs and wifi are very limited at the Holiday Club. If you can bring a fully charged machine and a hot spot to share - that would be awesome. While you're here, order a burger or beer from our great host at the Holiday Club and network to your heart's content.

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  • Part Two: Practical Frameworks to Boost Your Website (Beverly location)

    Chicago Public Library Beverly Branch Meeting Room

    We had a great Meetup on June 12 and we want to meet again in July to continue the discussion and wrap the talk. *Note, we usually meet in Beverly on the second Wednesday of the month. In July the room wasn't available so please note the July meeting will take place on a Monday night! When a potential customer lands on any website, it will take them few seconds to decide if they will stay or leave. The workshop focuses on applying behavioral science principles in understanding how the prospects make decisions on your website, designing the website with the target audience in mind, as a tool to capture and guide the users to take the desired action. The attendees will walk away with a behavioral framework on how their users make decisions on their website that can be applied immediately with great impact. 1. Target audience: business owners who want more conversions from their websites and designers who want to apply behavioral science in their work 2. Make lasting changes on your website to nudge users and bring more consistent revenue to your business 3. Increase website conversions guaranteed with few subtle, but impactful nudges, once you understand how prospects make decisions on your website. 4. Run a behavioral test on your website and understand how future prospects will react to it 5. Get ready-to-implement nudges to increase website conversions based on behavioral science 6. Do not spend money on designers or software developers until you take this workshop. It will save you money, guaranteed! Presenter: George Dan is the CEO and Founder of User Nudge, a company specialized in implementing behavioral models for online interfaces. Mr. Dan holds an MBA from the University of Chicago Booth School of Business and currently teaches decision-making courses at the Illinois Institute of Technology. Agenda: 6:00 - 6:15 network and introductions 6:15 - 7:00 presentation 7:00 - 7:30 Q&A 7:30 - wrap up About the Chicago Public Library Beverly Branch: There is a parking lot to the east of the library and ample street parking. The branch is 3 blocks west of the Metra Rock Island 95th Street stop. Cookies will be served...we hope to see you there!

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  • Content Creation with Gutenberg

    Holiday Club

    Well, our June date got canceled due to ComEd, so let's see if we if we can do this again. Please note that this is the 2nd Wed, due to the holiday. WordPress 5 was released in December. With this release came the new block editor, Gutenberg. So while Gutenberg isn't completely new, it may still seem like a big adjustment to your content creation process. Are you using the Classic Editor and haven't made the shift yet to the block editor? Or are you using Gutenberg but still want to learn more? If so, join us at this session where we will look at the block editor and explore different types of blocks available in the block library. We will also demonstrate reusable blocks and how they can be used to create templates. This session will be introductory and suitable for anyone who maintains or operates a WordPress site. China Dostal, the owner of China Dostal Website Development will be our speaker. She is the Web Services Manager at Moraine Valley Community College and also teaches an introduction to WordPress course at Moraine each spring. China runs the Southside chapter of this meetup. As always, Holiday Club doors open at 6. The first hour is meet, greet, get/give help, the presentation starts at 7. Plugs and wifi are very limited at the Holiday Club. If you can bring a fully charged machine and a hot spot to share - that would be awesome. While you're here, order a burger or beer from our great host at the Holiday Club and network to your heart's content.

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  • A Behavioral Approach to Web Design (Beverly location)

    Chicago Public Library Beverly Branch Meeting Room

    If you missed this Meetup presentation back in March on the North Side, attend now on the South Side! When a potential customer lands on any website, it will take them few seconds to decide if they will stay or leave. The workshop focuses on applying behavioral science principles in understanding how the prospects make decisions on your website, designing the website with the target audience in mind, as a tool to capture and guide the users to take the desired action. The attendees will walk away with a behavioral framework on how their users make decisions on their website that can be applied immediately with great impact. 1. Target audience: business owners who want more conversions from their websites and designers who want to apply behavioral science in their work 2. Make lasting changes on your website to nudge users and bring more consistent revenue to your business 3. Increase website conversions guaranteed with few subtle, but impactful nudges, once you understand how prospects make decisions on your website. 4. Run a behavioral test on your website and understand how future prospects will react to it 5. Get ready-to-implement nudges to increase website conversions based on behavioral science 6. Do not spend money on designers or software developers until you take this workshop. It will save you money, guaranteed! Presenter: George Dan is the CEO and Founder of User Nudge, a company specialized in implementing behavioral models for online interfaces. Mr. Dan holds an MBA from the University of Chicago Booth School of Business and currently teaches decision-making courses at the Illinois Institute of Technology. Agenda: 6:00 - 6:15 network and introductions 6:15 - 7:00 presentation 7:00 - 7:30 Q&A 7:30 - wrap up About the Chicago Public Library Beverly Branch: There is a parking lot to the east of the library and ample street parking. The branch is 3 blocks west of the Metra Rock Island 95th Street stop. Cookies will be served...we hope to see you there!

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