Customer Experience Design and Mapping | 2hr workshop | Berlin


Learn by doing

This event is going to be an interactive workshop. We're going to help a non-profit organization with its challenges. We present you a challenge, we'll work together to solve it.

During this workshop, you practice
✔ How to collect and organize feedback from customer interviews
✔ How to use these insights to form user personas
✔ How to create the customer journey map for any of the user personas
✔ How to identify the pain points in each customer journey map
✔ How to flip the pain points into opportunities using HMW questions
✔ How to prioritize opportunities using Product Growth-User Needs and Effort-Impact sheets

About Organizers

Behrad Mirafshar
Behrad has experience in managing and designing products of various sizes. He was part of two founding teams and raised over +10M in venture capital and consulted companies across different industries such as Siemens, Volvo, and Wefox.

Nicolaj Grabert
'What is the "photosynthesis" we have to come up with today, for a future without melting ice, rising sea levels and bad forecasts of the future?' 🔮


19:00 - Welcome
19:15 - Into Personas and Customer journey mapping
19:30 - Introduction to the challenge
19:45 - Define the user persona
20:20 - Design the customer journey map
21:05 - Present your findings
21:30 - Wrap up

About our expertise...

At Bonanza Design, we'd like to call ourselves an innovation powerhouse where we work on the toughest challenges. We help
✔ Companies to innovate at a faster pace
✔ Organizations to move towards more sustainable future
✔ Companies to accelerate through the phase of digital transformation
✔ Startup to define their customer experience strategies & design applications that matter