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Strategyn has spent 26 years inventing and refining Outcome-Driven Innovation® (ODI), a strategy and innovation process that is based on Jobs-to-be-Done, a theory we’ve pioneered and put into practice.
ODI is effective because it is:
- Focused on the “job-to-be-done”
- Reveals “needs” at a granular level
- Grounded in statistically valid data
- Results in a predictive data model that informs growth decisions

As a leading growth strategy and innovation consulting firm, Strategyn helps Fortune 500 companies grow in core, adjacent and new markets with a success rate that is five times (5X) the industry average. How is this possible? Over the last 25 years, we invented a customer-centric, data-driven innovation process that mitigates the risk of failure. Our results speak for themselves. Formulate a winning growth strategy with help from one of the top innovation consulting firms and service providers.

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