This time we will host Steve Denning (http://www.stevedenning.com/About/default.aspx) (@stevedenning (http://twitter.com/stevedenning)) via Hangout and Frank Ewert at the Product Dojo.
In his session Steve will describe what’s involved in achieving strategic agility, including a playbook for systematically generating market-creating innovations and the necessary shift in culture that is required.
Steve Denning is the author of the forthcoming book, The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done (Amacom, February 2018). Steve is the former Program Director, Knowledge Management at the World Bank. He now works with organizations in the U.S., Europe, Asia and Australia on leadership, innovation, Agile management and organizational storytelling.
Steve’s innovative work has been recognized world-wide. His clients have included many Fortune 500 companies. He also leads the SD Learning Consortium, a group of major private sector that are sharing knowledge about the Agil transformation journey.
What’s Next For Agile: Strategic Agility
Many organizations have embraced Agile management on the assumption that if they upgrade existing products and services through cost reductions, time savings or quality enhancements for existing customers (i.e. operational Agility), they will realize major financial gains. Owing to increased competitive pressures, this assumption often proves incorrect and consequently top management support for Agile often flags.
It turns out that major financial gains are more likely to come from strategic Agility, i.e. generating innovations that create entirely new markets and that turn non-customers into customers. Strategic Agility is the next frontier of Agile management. Instead of being slightly better than everybody else in a crowded and established field, Strategic Agility is about creating a new market and dominating it. The profit margins are bigger, and the value to society is often larger.
In his session at the Alte Kantine Frank will talk about "Agile Transformation at Zalando."
Frank Ewert works as Product Manager/ Product Owner in agile Software Development since 2009. He joined Zalando SE in 2013 and actively contributed in the agile transformation of Zalando in various roles (Product Manager, Producer, Practice Lead).
Since 2017 Frank is part of the Agile Coaching Team of the Tech Academy in Zalando, taking care of Agile Organization Development by enabling Leads and teams and individuals.
We're looking forward to meeting you at the Product Dojo!
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