Moin you! It’s growth o’clock again!
The Growth Marketing League #2 will take place on the 30th of August, 2017. We’ll stick to the format established in the first edition: two speakers hop on stage to share their knowledge, which is then followed by a lot of time for you to network with the best talents in Hamburg.
For this encounter we’ll be joined by Martin Gardt (Editor at Online Marketing Rockstars) who’ll talk about how the OMR team leverages growth inside the corporation, plus our own André Vieira (Senior Conversion and Marketing Analytics Manager at XING and Founder at Looptimize) with his brand new keynote on Competitive Optimization as a means to get more out of your marketing initiatives.
And of course, you get to enjoy the experience accompanied by the usual cold beer, beverages to cool down the summer heat and tasty finger food to help you stay focused.
With our League growing ever stronger (thanks to you!), new partnerships are also being established. As a sign of that, this time we’ll meet at the FINANZCHECK.de office, located at Winterstraße 2 in Hamburg Altona / Ottensen on the 4th floor - an amazing venue close to the Altona train station. You can get there by train (S1, S2, S3, S11, S31), bus or using a city bike too.
Here’s the tentative schedule:
18:45: Doors Open
19:00: Event Start and Introduction
19:20: Martin Gardt (OMR) - Growth Opportunities for new Media Brands
20:10: André Vieira (XING & Looptimize) - Smarter Marketing With Competitive Optimization
20:40: Networking and Get-Together (With Beer & Bagels!)
More details about the speakers and their talks:
Martin wields his virtual pen to keep omr.com full of content, and is also active in social media. After majoring in Communication and Media in college, he attended the Axel Springer Akademie for journalism. During his time at German trade publication Computer Bild, he focused on news from the digital world and start-ups.
Talk: Growth Opportunities for new Media Brands
Martin will give an insight into the world of OMR. He will answer the following questions: How you can leverage events to grow? How to be independent of ads using digital products? How the right content and platform strategy turns leads into buying customers? How OMR will attract[masked] visitors for the next Festival in March 2018?
André is a growth optimization expert and analytics aficionado. Currently responsible for the growth funnel of B2B marketing solutions at XING and for the international operations of Looptimize, his own business, André has been in the optimization field for roughly a decade, having spent the better part of it developing smarter ways to make the most out of marketing and behavioral data for more than 100 companies of varied sizes and industries around the world.
Talk: Smarter Marketing With Competitive Optimization
This talk will touch on concepts that aim at helping you improve the quality of your online marketing efforts through the almost forgotten art of structured analysis of competition, covering some interesting ways to leverage optimization through insights gathered from other players in your field.