The Growth Marketing League #4

Dies ist ein vergangenes Event

57 Personen haben teilgenommen

Bild des Veranstaltungsortes

Details

Moin you! It’s growth o’clock again!

The Growth Marketing League #4 will take place on the 13th of March, 2018. This event will bring you a different format: instead of the usual two speakers sharing the stage and talking about different topics, we’ll have Danny von Holdt (Senior Product & Marketing Manager Mobile/App at moebel.de) and Jens Jensen (Head of Consumer at moebel.de) conducting a unified super session where they will explain what they’ve done to optimize the digital properties at moebel.de, covering different techniques and case studies.

Like always, you’ll be welcomed with cold beer and other beverages to go together with the influx of knowledge.

The encounter will take place at moebel.de’s offices, located at Gertrudenstraße 3 (around 5 to 10 minutes walking from the Jungfernstieg train station).

This is the schedule:

18:50: Doors Open
19:00: Event Start and Introduction
19:10: Danny von Holdt & Jens Jensen: App Growth – Using ASO and Features To Make Your App Great Again
19:50: Networking and Get-Together (With Beer!)

More details about the speakers and their talk:

Danny von Holdt

With more than 7 years of experience in the mobile & app environment, Danny currently works on app development and marketing. He loves experimenting with App Store Optimization (ASO), App Growth and Product development. Before joining moebel.de in 2017 Danny worked in leading positions in the mobile field at IPG Mediabrands and Otto Group.

Jens Jensen

Leading all front-end topics at moebel.de, Jens has deep insights about growth and user behavior on apps. He has a proven record in the mobile and ad technology fields due to his former role at Gruner + Jahr. Passionate about tech and people, Jens is a very well-known expert in the German market. Talk: App Growth – Using App Store Optimization and Features To Make Your App Great Again

ASO still remains a growth measure that becomes more and more relevant with time. Due to the fact that young target audiences start their search on the App Store, we need to adjust keywords to stay visible and relevant. Together with that, app features can help in making an app outstanding and create viral impact. Danny and Jens’ talk will explore how both tactics can create growth and increase your app downloads.

We’ll see you there!

Cheers,
Dennis, Jenny & André.