Worum es bei uns geht

The Boston WordPress Meetup is a Meetup group for fans of WordPress, the most popular open source blogging engine. Join us once a month to learn more about WordPress and meet other WP fans, including SEO gurus, theme designers, plugin developers, bloggers, and beginners. Traditionally, we meet at the Microsoft New England Research & Development Center for a presentation, Q&A session, and casual networking. When we don't have a formal event planned, join us for informal social events at nearby restaurants and pubs.

Boston WordPress events are held in the evenings, on the last Monday of every month, unless otherwise noted.

Web: http://bostonwp.org

Twitter: @bostonwp (http://twitter.com/bostonwp)

Global Hashtag: #bostonwp

Originally founded by James Coletti (http://jamescoletti.com) in 2008, the group is now led by Tom & Reiko Beach of TRB Designs, and their team of talented, devoted organizers.

Bevorstehende Events (5+)

Bostonwp Meetup

Hult International Business School

Agenda • 6:30: Networking & Pizza • 7:00: Presentations Presentation 1: Mom Doesn’t Know Best, Your Users Do! Building Websites with a Purpose Alexa Lucci - As part of the WordPress community we understand how daunting it can be going to a wireframing whiteboard, opening a blank design file to make an initial homepage mockup, or even worse, sitting in a closed-door meeting with 2-3 decision makers that “know” what they want for their organization’s new website. But what if we opened up the conversation and used data-proven feedback to help lead the conversation? In this talk, you will learn the importance of online surveys, user interviews, analytics and focus groups to build better websites. Shifting the conversation from client focused projects to user-focused experiences allows you to truly understand and deliver for your users. We will explore when to leverage tools like Google Analytics, Inspectlet, and marketing automation platforms. The outcome is a stronger relationship with your client, a repeatable method for continued website improvements, and an outstanding experience for both the client and its users. Bio Alexa acts as the primary account manager at www.stboston.com, a web and marketing agency based just north of Boston. Her busy day-to-day consists of managing a bunch of WordPress website projects, setting expectations as the liaison from her internal team to the external customers, training and on boarding clients on their newly developed sites, and continuing to support them on an ongoing basis! As a Tom Brady-loving millennial currently living in South Boston, Alexa is over the moon to welcome her fellow tech-minded WordPress-lovers eager to change the world! Presentation 2: TBA TBA Bio Bostonwp is Sponsored by: A2 Hosting - https://www.a2hosting.com/ Hult International Business School - https://www.hult.edu/en/locations/boston/

Bostonwp Meetup

Hult International Business School

Agenda • 6:30: Networking & Pizza • 7:00: Presentations Presentation 1: Transforming Your Website into a Lead Generation Engine Tom Shapiro - WordPress makes it easy to create and manage a website. However, if you’re looking to generate a mountain of business leads from your site, there are a number of steps that you need to take. This session will teach you how to transform your WordPress website and blog from merely a collection of pages and posts, into a business engine that attracts, engages and converts the right audience at the right time. We’ll explore strategies based on neuroscience, psychology and behavioral science. We’ll assess messaging and CTA strategies. And we’ll review tools and plugins to enable you to put the concepts into action. Bio Tom Shapiro is CEO of Stratabeat (https://stratabeat.com/), a B2B branding, web design and digital marketing agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including AT&T, Intel, Hewlett-Packard, Experian and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes and MarketingProfs. Shapiro’s book “Rethink Your Marketing” is available on Amazon at http://stratabe.at/rethink. Presentation 2: WordPress and the Internet of Things Hadi Shavarini - In a a paper/presentation format, I will present and examine the IoT trend its revolutionary promise. My presentation will cover the areas where we can expect to See IoT make huge inroads, its potential risks, and what it could all mean technologically in the context of WordPress and the role the REST API - (hint: cool stuff) Bio I am the CEO of Blue Robin. A web hosting company that has been hosting web sites since 2003. Among other things, I am in charge of sales, marketing, and project management. I graduated with a BSEE from Wentworth Institute of Technology in 1983 and began my career working for Wang Laboratory as a Field Service Engineer. My web development experience dates back to the mid 90’s before the Internet became mainstream. Prior to joining Blue Robin, I have worked with high-tech start up companies as well as fortune 500 companies. I have also earned an executive MBA from Northeastern University in Boston. I live in Lexington, MA with my wife, son and daughter. Bostonwp is Sponsored by: A2 Hosting - https://www.a2hosting.com/ Hult International Business School - https://www.hult.edu/en/locations/boston/

Bostonwp Meetup

Hult International Business School

Agenda • 6:30: Networking & Pizza • 7:00: Presentations Presentation 1: How to Feed Your Marketing Automation Tool -- Content Marketing for the New Owner Rob MacDonald - So you bought into Hubspot (or similar marketing automation tool). Now what? Learn to feed your Hubspot implementation with the type, frequency and format of content it needs to stay healthy and serve you properly. Follow simple, step-by-step instructions on using the Content Marketing Model to guide your creation of effective content on a consistent basis. Dry Content or Wet? Understand what types of content to use when, where, and how to share relevant content that both humans and search engines will eat up Bio Rob Macdonald is principal of Robroy Media Company in Boston, a full-service content strategy, development and implementation provider. A pioneer in content marketing, Rob co-founded Smith Content in 1998 as the first company wholly focused on developing web content for web developers, marketers and business leaders. Rob has been virtual marketing director for B2B organizations, a content marketing instructor, and an award-winning journalist who was recognized for business-building storytelling with over 75 business. Rob is passionate about voice, story, mission, vision and content marketing, as well as teaching fellow marketers how to feed and care for the implementation of their marketing automation tool of choice. Contact Rob at robroymedia.co or 410/[masked]. Presentation 2: TBA Amanda Giles - Bio Bostonwp is Sponsored by: A2 Hosting - https://www.a2hosting.com/ Hult International Business School - https://www.hult.edu/en/locations/boston/

Bostonwp Meetup

Hult International Business School

Agenda • 6:30: Networking & Pizza • 7:00: Presentations Presentation 1: TBA Bio Presentation 2: TBA TBA Bio Bostonwp is Sponsored by: A2 Hosting - https://www.a2hosting.com/ Hult International Business School - https://www.hult.edu/en/locations/boston/

Vergangene Events (125)

Bostonwp Meetup

Hult International Business School

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