B2C product stories: Balancing impact and innovation

Dear Product People in Cologne:

Bringing new experiences and technologies to market is one of the biggest challenges in e-commerce. Customers expect more, competition moves fast, and businesses need to innovate to stay ahead. The question is: How do we create digital experiences that truly move the needle for both customers and the business?

Raluca has spent her career answering this question. From working with established companies—such as shaping Zalando’s strategy and digital experience across Lounge, Beauty, and Designer/Luxury for the past nine years—to partnering with startups, accelerators, and VCs that thrive on continuous progress, she has been at the forefront of B2C e-commerce and digital innovation.

She's coming to Cologne to speak about lessons learned from building successful B2C E-Commerce and Digital Experiences - from launching to scaling.

Expect real stories, strategic insights, and practical takeaways on:

✅ Integrating innovation into product & business strategy – ensuring new ideas don’t just excite but also drive results
✅ Setting up the right processes & ways of working – enabling teams to move fast, execute effectively, and deliver impact
✅ Overcoming roadblocks & securing buy-in – navigating internal challenges to bring big ideas to life

Agenda:
7pm: Arrive and networking
7:30pm: Keynote Raluca Bujoreanu
8:00pm: Ask me Anything session with Raluca
8:30pm to end: open networking

As always we're super happy to engage in a lively conversation with our speaker, and we'll get to mix and mingle at a beautiful location in Cologne.

A big THANK YOU to our location host lise GmbH.

Looking forward to see you on March 24th for our second ProductTank Cologne event in 2025!

Best,
Alkaios, Dominik, Shehrina, Simonetta & Tim
Your ProductTank Cologne Team