Software Sales Meetup powered by The SaaS Institute: Outbound

Dies ist ein vergangenes Event

55 Personen haben teilgenommen

Bild des Veranstaltungsortes


We are so happy to announce our upcoming Software Sales Meetup on 8th of May in the beautiful Agora of Wayra. This time we have partnered up with the expert team of The SaaS Institute to discuss the outbound sales process.


- Toni Perez, Founder & CEO, The SaaS Institute
- Georg Volwahsen, Directo, The SaaS Institute
- Maximilian Kerscher-Cameron, Head of Sales, Testbirds

Be ready for some great sales content, as always crisp and interactive, and our exclusive gift for you:

DURING THE EVENT WE WILL BE GIVING AWAY 1 FREE TICKET for an "Outbound Sales Bootcamp" sponsored and organized by The SaaS Institute in Germany.


19:00 Welcome & Introduction
19:15 Keynote: Outbound Process: Resources, Objectives, Processes, Technology, Playbook and Dashboards
19:45 Panel discussion: Outbound
20:00 Q&A ( code #SoSa) & winner announcement
20:30 Get-together & Networking

This event was sponsored by Wayra Deutschland and The SaaS Institute.



Maximilian Kerscher-Cameron, head of sales at testbirds, has more than 20 years of experience in developing and expanding sales teams from management positions at leading Software & SaaS solution providers.
Expertise in Customer Experience / Quality Assurance, Digital Business Analytics and Enterprise Marketing Management.
Development of industry-specific Go-to-Market models for retail, life sciences and manufacturing.
Successful implementation of sales models and strategies such as Solution Selling, SPIN Selling, Target Account Selling and MEDDIC.

Toni Perez, CEO at the SaaS Institute
Having scaled renown SaaS ventures to international success Toni is one of the most renown experts in Europe for B2B Sales, Outbound and Marketing.
Previously: CMO and VP of Product @ Red Points, Marketing Director @ User Zoom, Co-founder & MD @

Georg Volwahsen, Director of the SaaS Institute Germany
Specialized in high growth ventures Georg is implementing outbound and sales processes & structures with SaaS startups throughout Europe.
Previously: Project Manager @The SaaS Institute


In SaaS, growth is all about having efficient and measurable sales processes. After working with dozens of very experienced entrepreneurs and founders we see that Outbound Sales and Marketing alignment is still the pain point number one. Based on the insight that even the strongest entrepreneurs are looking for support to get the best out of their sales teams we set out to create the best Outbound & Sales Framework for B2B SaaS. After years of experience in scaling companies such as User Zoom and Red Points internationally we refined the method and successfully implemented it in over 20 startups and counting.


In the keynote, we talk about how to create a scalable, predictable and actionable Sales Machine with instant impact. As well as the importance of outbound sales processes that help to scale your company time and cost-effectively.

We will dive into topics like:

• How to organize your team and determine the objectives of your outbound processes?
• What are proven outbound methods and which processes does each member of the sales team follow?
• Alignment of Marketing, Sales and Product.

This workshop is designed for founders and professionals who are setting up their organization for predictable growth.