Past Meetup

The Denver Search Engine Optimization Meetup at SEMPO Cities

This Meetup is past

17 people went

Every 4th Thursday of the month

Location visible to members

Details

In January, we are coordinating with the SEMPO Cities event - coordinated with our meetup.

You must register at sempo.org! $25 for non-members of SEMPO. Online registration is available until 1/21/2019 https://www.sempo.org/events/EventDetails.aspx?id=1186789

SEMPO Cities Denver: Search Marketing Conference
When: Monday, January 21,[masked]:00 PM - 4:30 PM
Where: Commons on Champa
1245 Champa St
Denver, Colorado 80204
United States
Contact: [masked]

Alongside 12 cities worldwide, SEMPO Cities Denver is launching, and we are excited about this year’s program. Our information-filled half-day format is sure to satisfy your Search Marketing appetite as we dive into hot topics surrounding SEO and PPC. Get the latest tips in trends in tools, reporting…even how to get a job in Search Marketing. Stick around for a great happy hour as we all network and discuss all that was learned in the day.

Cost: Complimentary for SEMPO members / $25 for non-members

Agenda
12:00 - 12:45: Registration & Lunch (Boxed Lunches provided)

12:45 - 1:00: Opening Remarks, Jim Kreinbrink, Hyper Dog Media

1:00 - 1:50: Modern Marketer's Guide to SEO
In the world of SEO there is more changing than just algorithms. Web users, as well as the search engines' focus, has moved to mobile search and soon will move more heavily into voice search. It can be dizzying to stay a step ahead, if not level set, with your SEO and content strategy approach. Heed the advice of our expert panel as they guide us through today's SEO environment.
Speakers: Jamie Alberico, Arrow Electronics | Ashley Berman Hale, Deep Crawl | Alli Berry, The Motley Fool
Moderator: Rick Ramos, Technical SEO Manager, Seer Interactive

1:50- 2:00: Break

2:00 - 2:50: Exploding ROI with Paid Search
With so many advertising options in Google Ads and Bing Ads, not to mention programmatic advertising, where does one define the best course of action. Just as industries, campaigns, and your specific advertising needs are different, take a walk through paid search with our panel of gurus to get a better understanding of what's new, what's working and how you can tailor the right program for your search advertising needs.
Speakers: Jonathan Sackheim, Grounds For Promotion | Jason J. Zotara, Ten26 Media
Moderator: Matt Lacuesta, Location3

2:50 - 3:00: Break

3:00 – 3:50: The Search Marketers Toolkit
Our expertise and strategic approach make us great marketers but those tools that help us get the job done are what can get more done in a day. From search marketing intelligence tools to plugins and site functionality enhancements, to the latest in data reporting technologies, hear how you can make your life a little easier while also upping your strategic game and crafting a better website.
Speakers: Cindy Krum, Mobile Moxie | Rick Ramos, Seer Interactive | Matt Lacuesta, Location3
Moderator: Jim Kreinbrink

3:50 - 4:00: Break

4:00 – 4:30: Keynote: Cindy Krum of Mobile Moxie
Mobile-First Indexing: What Got You Here, Won’t Get You There

Most sites have been switched to Google’s Mobile-First Index, but what does this mean for the success of your SEO strategy? Cindy Krum will outline a unique perspective on Google’s strategic shift, and how their increased focus on position-zero and hosted results will impact SEO. She will review how these new types of results are changing user-behavior, and how SEO’s can respond to meet the evolving expectations of mobile users. Attendees will walk away with a firm grasp on the changes that they can expect, and actionable information about tracking and verifying the impact that Mobile-First Indexing has on mobile search results and engagement that happens outside of the traditional SEO analytics platforms.

4:30 - 6:00: Networking & Happy Hour