Past Meetup

Advertising Online Legally in the Age of 140 Characters or Less

This Meetup is past

9 people went

Price: $5.00 /per person
Location image of event venue

Details

6pm - networking

7pm - presentation

Email marketing, blogging, and social media, oh my. A primer on the legal issues that businesses face when they venture online.

As a business owner who is venturing online, you face a thousand questions to make sure you are running your business legally. Can you speak freely about those you have an affiliate marketing agreement with? Can you re-post an awesome picture or blog post you found on another site? Can you use the trademarks of a company to compare your products with theirs? Should you market on social media and social networking sites or by doing so are you giving away your rights? As a veteran of the email marketing world prior to going to law school, attorney Elizabeth Lewis dedicates her legal career to working with IT and e-commerce clients to make sure they understand the legal issues from start-up to dissolution.

In this information packed session, you will learn the following to help you succeed (legally) online:
• Basics of intellectual property law
• What copyright and trademark infringement is - and how to avoid it
• Understanding the terms of use for social media sites
• How to comply with the FTC online endorsement rules

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I approached Elizabeth about doing this session because it is long overdue. Many of us have ignored the legal issues, particularly with the simpler online businesses like affiliate sites; but just understanding some of the basics can literally save your business. Not only have I been getting some legal questions from the group, I have also seen people make legal blunders that are potentially devastating.

I’m really looking forward to this informative and entertaining presentation … followed by a good night’s sleep.
Hope to see you all there!

Regards,
Anita[masked]
anita(at)ebizowners.com

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