The history of search engine marketing shows us that change is inevitable. Though once the dominant search engine, Yahoo! hasn’t gone away.
Yahoo! moves outside the Search Box and shows how changes at their company have benefitted their customers.
Andy Cotten from Yahoo! will demonstrate how successful marketers combine online search with display advertising and advanced techniques to drive awareness, traffic and sales.
His case studies will reveal how small and large companies benefit from thoughtful media buying through a variety of channels.
You can register here or at http://www.denversempo.org . We are offering a $10 discount to students and members of the BMA, AMA, RMDMA and New Denver Ad Club. If you are a member of any of these organization then you should register at the other web site.
Andy Cotten is a Senior Sales Manager for Yahoo! Search Marketing and Display Adverting. Andy has been with Yahoo! for four years, with a focus of acquiring new advertisers and ensuring they are configured for success. During his time at Yahoo! he has managed the Small Business sales team focused on getting Small Business online through our web hosting , ecommerce and local listing products. From there he started Yahoo!’s Mid Market Sales team and led the integration of both Search and Display Sales. Prior to Yahoo! Andy was VP of Sales and Marketing for Intersoft Systems for more than 11 years and has a Marketing and Advertising degree from Portland State University.