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Your Tweets Hurt My Facebook When I'm LinkedIn:
Optimize Social Media Marketing to Get Consumers to Your Website!
This presentation will give attendees actionable tactics they can implement immediately to get their website ranked higher in search engine results and dominate the first page of search results.
Participants will learn how to use keywords effectively with Twitter, LinkedIn, YouTube, Facebook, and their own company blog to increase their rankings.
The audience will gain strategies, tactics, tools and tips to optimize their social media marketing efforts in conjunction with their website.
Social media marketing, just like a website, can be so much more than just an online brochure. By optimizing their social media correctly, using free, low-cost tools and Heather’s strategies, website owners can dominate the first page of search engine results. This is extremely important because if businesses are not on the first page of search results, they do not exist on the Internet.
These strategies will insert them in the optimal phase of their target consumers’ searches and will drive more qualified, buying traffic to their site.
Search Engine expert Heather Lutze has cracked the code for driving the right online customers to your virtual door – when they are ready to buy! Heather draws back the curtain and reveals what web developers and computer nerds should know but probably don’t.
This high-energy, informative presentation is not just for geeks, but designed for everyone on your team responsible for attracting customers and driving sales.
Heather is a nationally recognized Internet marketing speaker, trainer, and consultant in search engine marketing including SEO, Paid Search and Social Media Marketing Findability. Heather Lutze’s speaking engagements are conducted in the same easy, understandable style of her bestselling book The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing -- delivering equal parts good information and good entertainment to audiences nationwide.
Heather is a member of the National Speaker’s Association (http://www.nsaspeaker.org/) (NSA), the Colorado Chapter of the NSA (http://www.nsacolorado.org/), and the Meeting Industry Council (MIC). She is a Certified Google AdWords Professional and is a Lead Trainer for the prestigious PPC Summit. For more than two years, Yahoo! Search Marketing entrusted Heather to train their advertisers. She is also a Senior Editor for the Search Engine Marketing Journal (SEMJ) and is the author of The Findability Formula: the Easy, Non-Technical Guide to Search Engine Marketing (http://www.amazon.com/dp/0470420901?tag=httpwwwlutzec-20&camp=15309&creative=331441&linkCode=st1&creativeASIN=0470420901&adid=0F92JZKN63TS2P5CAMZG), published by John Wiley and Sons, Inc. Heather has also been a monthly columnist for Web Site Magazine doing her Findability Makeovers for web site business owners for the past two years. Heather has run her own agency The Findability Group (http://www.findabilitygroup.com/) in Denver for the past 10 years with 15 employees located in offices in the Denver Tech Center
Location of Meetup:
900 S Broadway
Denver, CO 80209
Map of Hosting.com Headquarters (http://www.mapquest.com/mq/3-9z6utTdSiq6fhOb2VXfE)
Light refreshments will be served.