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Integrating Social Media & Mobile Marketing Strategies with Carrie Layne, CEO & Founder of BestBuzz.Bz
Presentation will cover:
· Mobile and social stats and facts
· What is Mobile Marketing?
· Steps to towards for your Mobile Strategy
· The Mobile Landscape
· Mobile SEO and Search – Who gets the business?
· “Mocial” Integration, Case Studies, and Tracking ROI
Meet Carrie Layne -
Carrie Layne is the Founder and CEO of BestBuzz, and she has created numerous successful start‐ups over the last 8 years. Layne was recently named to Dallas Business Journal’s
prestigious top “40 under Forty” list, and nominated for “Women to Watch in Tech” for 2012.
In 2010, Layne launched BestBuzz, a social mobile marketing platform that uses dynamic QR codes to reward customers and generate “buzz” around brands and events via social media for
businesses and charitable organizations.
Layne graduated from the University of Texas at Austin and received a degree in Advertising in 1999. She landed her first job at Saatchi & Saatchi Interactive in San Francisco, and her clients there included Proctor & Gamble, Hewlett‐Packard, and Barclay's Global iShares.
Layne started her first Internet company, while living in the Cayman Islands. It was there she founded Ripple Marketing & Consulting, a software technology and interactive advertising company in 2004.
Layne spends her time between the BestBuzz offices in Dallas, TX and Grand Cayman. She
enjoys mentoring entrepreneurs and speaking at events on mobile marketing and social media.
Layne is involved in the community, and she has worked with numerous local charities,
including Children's Medical Center, Make‐A‐Wish Foundation, Taylor’s Gift, YMCA, Special
Olympics, and several others.
BestBuzz is a social, mobile marketing application and platform that uses distinct QR code and smartphone technology to connect businesses and consumers in real‐time. The platform allows brands to effectively market promotions, exclusive offers and events, directly to their customers’ friends through word‐of‐mouth reach via social media. The BestBuzz mobile scanner is available on iPhone, Android and BlackBerry version 6.0+.
Twitter: @carrielayne and @best_buzz
Contact: [masked] for more information. ([masked])
6:00 - 7:00PM -- Check-In, Networking & Cocktails (alcoholic beverages not included in price of admission/dinner)
7:00 - 7:30PM -- Dinner
7:30 - 9:00PM -- Integration of Social Media & Mobile Marketing by Carrie Layne of BestBuzz.Bz
9:15 -- Meeting Adjourns
LOCATION -- Canyon Creek Country Club
Entry FEE (no meal) -- $5.00 Cash
Entry Fee (with meal) -- $20.00 Cash or $21.00 via Credit Card One price includes everything...delicious buffet dinner (salad, bread, entree, side dish, vegetable, dessert, non-alcoholic beverages, tax and gratuity).
Make sure and answer the question about whether you will be eating or not!
NOTE: Please email special dietary concerns, as the chef will happy to accommodate your specific dietary needs -- [masked]