WordPress is a powerful platform for creating feature-rich and attractive websites and blogs. Even as a new user, you may already know WordPress is a great start for building search-friendly sites. But just because you build it, will they come? In other words, how can you optimize your WordPress website or blog for search engines to send your site the traffic you want from your target audience?
Sadly most WordPress SEM (Search Engine Marketing) guides are too technical for new users to get started. In her presentation, Suzi Berman of D Media, will address basic guidelines for small businesses and beginning WordPress website managers to attract more traffic to their sites. If you are interested in increasing your website traffic, then you need to pay attention to WordPress SEO (Search Engine Optimization) best practices. With a little extra tweaking and effort, your WordPress site can be in a better position to help search engines index your site and bring new customers to your blog or business.
This presentation is geared towards the beginner-level WordPress website manager. Maybe you've launched a WordPress website for your business? Maybe you're an individual blogging with WordPress to connect to your audience? Regardless, as a beginner you may want to better understand how search engine marketing works, along with practical advice for how to increase visitors to your website or blog. In her presentation, Suzi Berman will overview:
· what is search engine marketing
· how users find your site through search engines
· different search results users receive, and the tactic for each
· pros and cons of each search engine marketing tactic
· insight into what search engines use to rank your site, and
· some technical tools to help you better position your site using SEO
In the time allowed for the presentation, this will not be a comprehensive guide. However, it will provide insight and a path to get you started with improving your WordPress website's traffic. From helping small businesses with tactical marketing for 15+ years, Suzi Berman understands the idea of optimizing a WordPress website can be intimidating to beginners, especially if you’re not a tech geek. But don’t worry — it doesn’t have to be complicated. Start here to learn the basics, and then you can start applying them to your own WordPress website.
• 6PM-6:45PM: Pizza Networking
• 6:45PM-6:55PM: Announcements
• 6:55PM-7:45PM: Presentation
• 7:45PM-8:00PM: Q&A
Thanks to Improving (http://improving.com/), A2Hosting (https://www.a2hosting.com/wordpress-hosting/managed), Develare (http://develare.com), and WP Attendant (http://wpattendant.com/) you can spend the evening eating pizza and networking with the most talented internet professionals in the Metroplex.