Past Meetup

Digital Health Communications & Mobile Strategies - the Millennial Generation

Hosted by dHealth DC and MobiHealth DC - DC/MD/VA Chapter

Public group

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We are very excited to announce our next event, scheduled for the evening of February 2nd. For this event, MobiHealth is teaming up with the EnGauge Digital Health organization to tackle the topic of how to develop effective multi channel digital experiences that engage the millennial generation and deliver results. While a focus for the overall event will remain on mobile, our presenters will share their experiences using all channels and discuss lessons learned and challenges faced when trying to engage with these digital natives.

Please plan to arrive early to enjoy food, drink and to visit with 6 innovative organizations that will be showcasing the latest mHealth and telehealth solutions. (see details below).

As always, there will be four back to back presentations followed by a collaborative Q&A panel led by Ann Aikin, Digital Media Director for the Center for Tobacco Products at FDA.

Presenters and Topics for this event include:

Panel Moderator - Ann Aikin, Digital Media Director, Center for Tobacco Products (CTP)
Food and Drug Administration (FDA)

Bio - Ann Aikin leads the digital communications efforts at the U.S. Food and Drug Administration’s Center for Tobacco Products (CTP). In this role, Ann works to reduce the burden of tobacco use in the United States by developing, enhancing and evaluating the use of web, social media, and mobile technologies to meet CTP’s mission. Before joining CTP, Ann worked at the Centers for Disease Control and Prevention (CDC) on the Social Media Team. At CDC, she developed integrated social media strategies and innovative communication products for use in a variety of health communication campaigns, health marketing efforts and emergency responses, including the novel H1N1 pandemic, the Haiti Earthquake, and the Peanut Butter and Peanut Containing Product Recalls. Before working for CDC, she spent two years in the U.S. Peace Corps, working for the Jamaican Ministry of Health and the Kingston and St. Andrew Health Department. She holds Bachelor of Arts degrees in journalism and political science and a Master of Arts in communications.

1) Topic: Re-branding Birth Control - The National Campaign to Prevent Teen and Unplanned Pregnancy

Lawrence Swiader will be sharing insight into various efforts for the National Campaign and highlighting Bedsider (bedsider.org), a birth control support network aimed at single women, 18-29, in the U.S. that addresses the high rate of unplanned pregnancy in the group, currently 7 in 10. Bedsider makes it easy for a woman to do things such as investigating methods of birth control, finding a local clinic or doctor, learning more about preventing pregnancy and STDs, set up birth control reminders and medical appointment reminders using her mobile phone, and getting straight answers about the facts and myths for frequently asked questions.

Bio - Lawrence Swiader has spent his career studying the intersection of technology, media, education, and how it can better people’s lives. Currently, as Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy he is attempting to change behavior through the innovative use of social media, games, video, mobile devices, and the Web. For ten years before that, he used technology as a tool to teach about the history of the Holocaust and to motivate people to act to end contemporary genocide. Whatever the digital intervention, measurement of behavior change and learning is essential. Lawrence oversees the evaluations undertaken to understand whether and how behavior is affected by the interventions.

2) Topic: Meeting Veteran needs: A perspective from the Department of Veterans Affairs

Lauren Bailey will be sharing strategic communications efforts and initiatives happening at the VA aimed at supporting the Veteran, including strategies for engaging with a digitally savvy and growing number of young veterans from the Gulf and IRAQ wars. The VA is continuing to embrace new tools, technologies and communications channels that allow them to interact with Veterans, their families, and the public in ways they have never done before. The VA currently runs the largest integrated medical system in the country and is responsible for providing and managing a range of services benefits for the Veteran and their families.

Bio - Lauren Bailey is the Acting Deputy Director of Online Communications at the U.S. Department of Veterans Affairs, where she oversees the day to day operations of VA’s online communications team. She previously served as the Special Assistant to the Chief Technology Officer, where she contributed to Secretary Shinseki’s major initiatives including the Veterans Benefit Management System, the Fast Track claims processing system, and Veterans Relationship Management. Lauren is also a co-author of the Department’s Open Government Plan. She was awarded an MPA from George Mason University and she is a graduate of the University of Pittsburgh.

3) Topic: Sharing lessons learned through measuring the online activity of over 1 million Americans.

The millennial generation has had the internet their entire lives and likely access to a wireless phone most of their lives. Technology has been a part of their lives from the onset and they use it in unique ways. Using data gathered from comScore’s proprietary panel of internet and mobile phone users, this presentation will quantify exactly how the millennial generation is connected and how they are unique.

Bio - John Mangano is Vice President at comScore where he leads the dedicated Health practice. He and his team have considerable experience measuring a variety of health campaigns (e.g. smoking cessation) led by both government organizations and commercial entities. John is well-known as an expert on internet behavior as it relates to health management, has spoken at many industry events and has been cited in countless international publications. He has been at the forefront of the internet being one of the original 20 people to launch the wireless internet at AT&T Wireless in 2001 and launched an online music store in 1995. He holds an MBA from the Thunderbird School of Global Management and Bachelor of Science in Public Relations from the University of Florida.

4) Topic: Beyond technology: Engaging with the millennial in Statewide Grassroots Policy Change Efforts Rescue Social Change Group (RSCG) is a social change agency with a focus on youth and young adult programs. RSCG manages youth movements in Virginia, New Mexico, and Southern Nevada using a social media platform to engage youth in tobacco and obesity control efforts. This presentation will focus on how the emergence and popularity of social media have presented unprecedented opportunities to increase youth engagement. Traditionally, a single youth coordinator can work with up to 30 youth in a local community. However, with youth projects being coordinated online, a single full time coordinator can work with 300 unique youths who plan hundreds of grassroots efforts in their unique communities.

Bio - Soni Dighe has been part of the Rescue SCG youth engagement team since 2008. She received from Master’s Degree in Youth Development Leadership from Clemson University. As Youth Engagement Specialist at Rescue SCG, Soni manages statewide youth movements in Virginia and New Mexico as well as youth movements in Las Vegas, NV and St. Louis, MO. Soni holds a BS in Psychology from the University of Texas and a Masters in Youth Development from Clemson University.

Innovation Showcase – On the heels of the successful innovation showcase from our last event, we will have numerous mHealth innovators showcasing their projects and initiatives during the networking portion of the event. Confirmed innovators that will be presenting include:

Kilifi Kids - An all-volunteer group of Kenyan and American professionals working together to improve health and education for thousands of children in an impoverished region of Kenya. With a diverse group of businessmen, technology experts, doctors, and public health leaders among our ranks, we are using our professional skills and passions to change lives through innovative projects, such as employing mobile solutions to improve healthcare delivery

Click Care - a leading provider of mobile health solutions that facilitate HIPAA compliant telehealth activities and collaboration at the point of care.

Reflection Technologies - Through open-source software and partnerships Reflection has developed integrated telehealth software solutions that address issues in the areas of wireless health care for remote patient care, knowledge management and unified communications.

Rock Creek- will showcase their recently completed mobile app for the Drug Enforcement Agency (DEA), developed in support of the Just Think Twice program for teens; the Guard Fit Challenge mobile app, created for the National Guard to motivate teens to achieve their fitness goals; and their use of responsive design for the National Institute on Alcohol Abuse and Alcoholism.

IQ Solutions - will demonstrate some of their most recent projects including the redesigned Web and mobile version site of the National Institute on Drug Abuse’s drugabuse.gov; the NIH Office of Dietary Supplements’ MyDS mobile app; and the NIDA for Teens PEERx online campaign, an education initiative established to educate youth about the abuse and misuse of prescription drugs.

Susannah Allison, PhD at the National Institute of Mental Health -will be showcasing the program she supports on neurobehavioral and psychosocial studies involving infants, children, and adolescents that are infected with HIV, affected by HIV, or at-risk for HIV. She completed her doctorate at the George Washington University where she received her PhD in Clinical Child Psychology

** Please plan to arrive early to see some of the innovators prior to the presentations **

Event Logistics & Agenda

5:30 pm - 6:30pm Networking and Innovation Showcase

6:30pm - 7:15pm Presentations

7:15pm – 8:00pm Interactive Breakout Session

8:15pm - 9:00pm Additional Networking