• BSA Open Session: Building a B2B business

    NewStore Event Space

    Some say B2B is the way to go for European startup founders, since B2C models need the massive scaling only Silicon Valley capital is able to fund. But building a B2B business offers at least as many challenges: one sale can take months to close, and most industries languish in a jungle of regulation that can be impenetrable to new entrants. Berlin Startup Academy runs weekly mentoring sessions for its participating founders, each week with a different focus topic. For the session on "B2B business", we're inviting everyone to learn from the lineup of world-class experts we have as mentors. Stephan Schambach - Founder/ CEO of NewStore. Between 1998 and 2012, Stephan built two billion-dollar B2B companies, Intershop and Demandware. Gero Decker - CEO of Signavio. Heralded as the next unicorn from Berlin, Signavio has offices in San Francisco and Singapore and a list of B2B clients others would kill for. Moritz Klussmann - Founder/ CEO of Customer Alliance, Europe's leading SaaS for hotel customer satisfaction. Agenda: 1. Six short pitches of the participating BSA startups, including their B2B plans and strategies 2. 15-minute keynotes by mentors: "Secrets of getting your B2B business off the ground" 3. Q&A with everyone in the room.

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  • BSA Open Session: Building a B2B business

    NewStore Event Space

    Some say B2B is the way to go for European startup founders since B2C models need the massive scaling only Silicon Valley capital is able to fund. But building a B2B business offers at least as many challenges: one sale can take months to close, and most industries languish in a jungle of regulation that can be impenetrable to new entrants. Berlin Startup Academy runs weekly mentoring sessions for its participating founders, each week with a different focus topic. For the session on "B2B business", we're inviting everyone to learn from the lineup of world-class experts we have as mentors. Stephan Schambach - Founder/ CEO of NewStore. Between 1998 and 2012, Stephan built two billion-dollar B2B companies, Intershop and Demandware. Dennis Wetzig - CEO of Pixray, global leader in image rights tracking. Moritz Klussmann - Founder/ CEO of Customer Alliance, the SaaS for hotel customer satisfaction. TBA industry experts. Agenda: 1. Five short pitches of the participating BSA startups, including their B2B plans and strategies 2. 15-minute keynotes by mentors: "Secrets of getting your B2B business off the ground" 3. Feedback on founders' pitches and B2B plans from mentors and corporate experts 4. Q&A with everyone in the room.

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  • Startup storytelling & pitching masterclass

    Design Terminal

    Some think it's all about the elevator pitch, but they're wrong. Selling your idea to supporters, potential employees, and investors means putting it into perspective - into perspective of who you are, why you are doing it, and what's in it for everyone. Even a bad idea can be sold with a good story - that's the master stroke. This workshop is both for founders wanting precise advice on their idea and for guests who want to learn from the discussion. AGENDA 1600 Intro keynote: 16 actionable tricks & tools for your pitch 1620 Participant ideas: 10 minutes storytelling and pitching advice per idea 1730 Audience Q&A Running an independent accelerator program, Berlin Startup Academy founder Christoph Raethke constantly needs to sell his story to corporate innovators, startup founders, but also business angels and audiences on conferences worldwide. And as the host of Germany's leading talk show about entrepreneurship, he needs to get good stories from the most famous startup founders too.

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