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Marketing Plan...and all you wanted to know about.

We're glad to invite you to an evening that is wholly dedicated to marketing and more precisely marketing plan.
Our speaker is Danny Abramovich: Danny started his career by learning hospitality in Switzerland and working for the exclusive Four Seasons Hotels & Resorts corporation. Later on he achieved his MBA from the business school of Lyon, France. Danny devotes his time between consulting and teaching marketing mainly in Israel, France and Italy.
I myself (Philippe Scheimann) had the chance to collaborate with Danny in consulting projects where I provided my Internet & technology expertise.
No, you will not see his name in Wikipidia since its editors are very conservative and still talk about the 4 Ps whereas Danny talks about an up-to-date logic methodology.
During the past years, Danny has developed a website: http://www.marketingplannow.com that includes a whole methodology on how to develop a marketing plan. Note that his video clips on Youtube have been downloaded by 115,000 people around the world as well as[masked] presentations on Slideshare.
A Chinese version of the website is now up and running.
During the presentation by Danny of Marketing Plan methodology, there will be enough time for questions and answers from the participants.

We'd like to do like the last time and invite participants to bring in their own food/drink so that we have a user generated snack.
Location: Management & Economy Building, room: 108

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  • Isidore D.

    Danny captivated his audience and as a result I learned more than I expected to.

    April 30, 2012

  • Michael R.

    Dani, thank you for a very informative and well presented topic. On your question on what could be improved my thoughts is this: I thought that what you have presented fits really well with product/service that will be sold via traditional channels and field sales force, however I did not have a clear idea how that marketing plan applies to Mobile+Social+Content solutions or web based services...and I would be interested to hear more how to apply your marketing plan to these type of solutions.
    Best regards,

    April 30, 2012

  • Zakie M.

    Good presentation, good lecturer and also down to earth. Could also benefit from an example

    April 30, 2012

  • A former member
    A former member

    Great Meetup! Thanks!
    Wish I could have stayed throughout the whole event..
    Next time..

    April 30, 2012

  • Haim B.

    Danny, thanks for the presentation. I certainly relate to the idea of a plan that you can outline in simple manner, and iterate repeatedly according to changes.

    Here is a similar example for doing the same with business plans (great blogger, entrepreneur himself): http://www.ashmaurya.com/2010/08/businessmodelcanvas/

    Haim

    April 30, 2012

  • ron k

    Rabenu Yeruham 14, Tel Aviv-Yafo, Israel

    April 29, 2012

  • ron k

    Is the map link correct ?

    April 29, 2012

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