We're glad to invite you to an evening that is wholly dedicated to marketing and more precisely marketing plan.
Our speaker is Danny Abramovich: Danny started his career by learning hospitality in Switzerland and working for the exclusive Four Seasons Hotels & Resorts corporation. Later on he achieved his MBA from the business school of Lyon, France. Danny devotes his time between consulting and teaching marketing mainly in Israel, France and Italy.
I myself (Philippe Scheimann) had the chance to collaborate with Danny in consulting projects where I provided my Internet & technology expertise.
No, you will not see his name in Wikipidia since its editors are very conservative and still talk about the 4 Ps whereas Danny talks about an up-to-date logic methodology.
During the past years, Danny has developed a website: http://www.marketingplannow.com that includes a whole methodology on how to develop a marketing plan. Note that his video clips on Youtube have been downloaded by 115,000 people around the world as well as[masked] presentations on Slideshare.
A Chinese version of the website is now up and running.
During the presentation by Danny of Marketing Plan methodology, there will be enough time for questions and answers from the participants.
We'd like to do like the last time and invite participants to bring in their own food/drink so that we have a user generated snack.
Location: Management & Economy Building, room: 108