What we're about

The Industrial era is dead, over, kaput! We are know in an era known as the Knowledge Age, or The Innovation Age. Now, more than ever, businesses and organisations need to be able to come up with new ideas and get them to market quickly. They can no longer draw on what worked in the past, because we are not operating in the same conditions. Today's world is volatile, uncertain, complex and ambiguous (VUCA), and we need to be creative to be able to survive and thrive.

Businesses and organisations that increase their capacity to be creative will be the leaders of the future.

Individuals who increase their creative capacity will be the leaders of those businesses and organisations.

Don't you want to be one of them?


Anyone who could be described as a creative. Well, what does that mean exactly? One thing is for sure, it doesn't mean you need to be an artist or a graphic designer.

"If you are one of the millions among us who make a living with your mind, you could be tagged a 'creative'. Every day, you solve problems, innovate, develop systems, design things, write, think, and strategize. You are responsible for moving big conceptual rocks, crafting systems that form the foundations for future growth - creating value that didn't exist before you arrived on the scene. ... If you're responsible for solving problems, developing strategies, or otherwise straining your brain for new ideas, I'm going to call you a creative - even if you ended up being one accidentally."

Todd Henry, from the book The Accidental Creative

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