What we'll do
Get your start up thinking hats on for this month's meetup, all about market intelligence! We'll be talking about using research to test assumptions and how the market can be your friend.
Heather Carine is the founder of Carine Research and an expert in market intelligence and investigative research.
Using market intelligence for starting and growing companies
How can start-ups and established companies find and use market intelligence to grow their business?
In this session, market intelligence researcher, Heather Carine will share her tips on finding valuable market intelligence to test your assumptions, engage with potential customers and highlight risks.
The session is perfect for people working in start-ups and SMEs, along with consultants, advisors and BD managers.
In 2006, Heather established Carine Research, building on her experience as a corporate researcher, knowledge manager and marketing advisor in professional service firms and investment banking.
Heather works with:
· start-ups to attract funding and customers
· SMEs and big name brands in medical devices, energy, healthcare, manufacturing and consulting companies eyeing their competitive business environment to seize opportunities
· lawyers and corporate investigators in protecting IP, managing reputation and detecting fraud.