Requirements development for enterprise CMS

Join us for a discussion about the role of the enterprise CMS in a digital ecosystem, the anatomy of a CMS and the key principles that guide solution design including the benefits of building a Design Language System (DLS) and why its important.

We will run an activities for content channels and how to deliver a consistent message to your audience, and breaking down design and how a content first approach coupled with re-usubility enables consistency.

High level agenda:
· The evolution of markets and marketing
· The concept of a digital ecosystem
· The anatomy of CMS
· Lifecycle of an idea from inception to development
· The concept of DLS

About the speakers:

Kerry Peterson, Business Analyst
Professional Scrum Master, Certified AgileBA®

Kerry has worked in digital for over 8 years, fostering her understanding of digital strategy in a wide range of roles. At Isobar she has been deeply involved in extensive discovery projects for each several clients respective re-platforms.

Igor Arkhipov, Associate Director
Certified Business Analysis Professional (CBAP®)

Igor heads up the BA team at Isobar and has over a decade of hands-on experience in the fields of business analysis, quality management, and enterprise architecture.

Isobar Australia is an award winning creative agency with digital at our heart. We're made up of a team of passionate digital specialists in websites, strategy, analytics, experience design, social media, online advertising, digital marketing campaigns, games, video and print. We have a singular aim to create climates for brands and people to thrive. In so doing, we create better experiences - for ourselves, for our clients and for the world. Partnering with Sitecore, Adobe, Salesforce and Microsoft we have a deep and diverse understanding of enterprise CMS's and the role they play in delivering connected customer experiences.