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What we’re about

Innovation & entrepreneurship is an individual sport - unless you share responsibility.

Do you have THIS passion -- AND an idea?

Individuals with passion have the gift/ability to create. If you have this creative knack it's rare. Consider yourself gifted.

The next step in GIFTS is - being able to matriculate theoretical ideas into fruition - this is a gift many don't have. Don't fret; your not alone.

If you believe your Idea is NEEDED - SHARE IT - You may have FANS that want what you want - too.

Every entrepreneur needs to learn humbleness, someone asking hard questions - may be your future Co-Founder. Explore. Be Brave. Share.

Blow is a structure to develop an idea into fruition. Follow it alone and you may be successful - but with a team's help & knowledge - your efforts may be exponentially fruitful.

Hope to see you at Events.

Good Luck - BIG [IDEA]

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~>you<~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

\ New Ideas/Here

. wish to find like minded people to help with ideas that necessitate multiple (whether you need help devising or explaining)

MeetUP: Boston Innovation Group [BIG Idea] – 8/1/23
NEW IDEA Template/Northeastern : R. Kenneally

Value Proposition:
a.       I solve problem X: What problem does it solve? Define activity or problem
b.      For people that are Y: Describe your prospective target customers
c.       By providing: This is your solution, product or service
d.      Unlike other solutions: How is your offering significantly better than alternatives?

Market Research:
Target Market:
a.       What Segments
a.       Entrepreneurial minded people that like to help others.
b.      Enable a place for pre-start up conversations
b.      Annual Revenue of segment
c.       Growth Rate of Segment
Competitive Positioning:
a.       Who are competitors
b.      What is competitive Advantage
c.       How do you add value that others do not?
The Ecosystem
a.       What partnerships will it take to build?
b.      Suppliers/Partners/Buyers
c.       Who will use it?
d.      Who will distribute it and how?

Target Customer Interviews:
a.       Define target group – define criteria that define your expected users (age, interests,
a.       Who is your customer? 
b.      Multiple Groups?
b.      10 people who belong to each target group
a.       2 set of questions
i.      About the problem you claim to solve
ii.      About how your service as a solution to this problem

Solution Design/UX
Original Hypothesis (x) customer feedback = Modified Solution Design that meets customer needs
a.       What have you learned about problem your users are facing?
b.      Learned about customer’s view of your solution?
c.       Provide detailed description of your service and the users experience
a.       How/Why do people prefer your service over others
b.      What is your onboarding process – describe
c.       How does the service work?
i.      Step by step description of most common use cases
ii.      What ongoing service will users require to ensure happiness/success?
iii.      In the customers view – How is this product better than the current alternatives?
Next Steps: Solution Design Pitch:
Short Slide Deck
Presentation should cover:        
1.       Original Value Prop and background on your concept
2.       Market Research including
a.       Target Market
b.      Competition
c.       EcoSystem
3.       Detailed Account of Target Market Interviews – How your findings have affected the design of your service
4.       Solution Design – Including the full UX and most common use cases

APPENDIX:
Target Customer Interview Guide
Interviews should help you understand how your user thinks about the problem and how they perceive your proposed solution.
1.       First ask about the problem: Do NOT describe your solution – Focus on the users view of the problem
a.       How does the user define the activity or problem
b.      Do you have a problem ___?
c.       How do you currently solve it?
d.      What do you use in terms of services in this activity right now?
e.      Where/From Whom do you fulfill this service currently?
i.      What is good about this channel now?
ii.      What is not good?
f.        How satisfied are you with your current service for this activity?
g.       What is your greatest dissatisfaction with your current service?
h.      Who is responsible for the buying decision of this service? You or someone else?
i.         What are the criteria that are used for evaluating alternatives?
j.        How much do you spend each month/year on these types of services?
k.       Would you accept an alternative solution? Why/Why not?
l.         What would be the ideal solution for you?
m.    How would you measure its value to you?
2.       Present Solution and Collect Feedback
a.       Describe solution – share the full details of the UX and validate each step of the process
i.      Onboarding
ii.      Set up
iii.      Any/All User Input that is required
iv.      How ongoing services will be delivered
b.      Ask specific questions:
i.      Would you …?
1.       Use my service? Why/Why not?
2.       How much and when?
3.       Would you pay for it? How Much?
ii.      What fears would you have in trying this solution?
iii.      Who would be the ideal suppliers? / Where would you want to buy it?

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