Stories and social media: how QUT uses interactive content to drive engagement

This is a past event

60 people went

River City Labs

Level 3, 315 Brunswick Street, · Fortitude Valley

How to find us

Come up to Level 3 at the Precinct and follow the signs to the meetup. Entry is in the TCB Building arcade, between Brunswick Street Mall and Chinatown Mall.

Location image of event venue

What we'll do

Super excited to announce our September meetup.

Over 1 billion stories are created every day - the format has changed the social media landscape. So it makes sense that now is the right time to experiment, plan and build an identifiable stories brand voice and aesthetic that resonates with audiences.

At our September meetup, Flo Le Mens will share the insights he's learned as the Social Media Coordinator for QUT.

He'll discuss:
- How stories are the new Newsfeed
- What QUT did do to adapt
- QUT's Open Day 'Choose your own path' campaign
- The results of the campaign

About the presenter

Flo is a digital marketing and social media specialist who has been developing and implementing QUT's digital and social media strategies for over 4 years. His role focuses on enhancing the university's national and international reputation by delivering social media strategies, creating & coordinating content, identifying contentious issues, and helping manage social media in times of crisis communication.