What we'll do
Chatbots that get people hooked
The goal of traditional marketing and communications channels has always been to engage, entertain and delight customers. But how do you ‘nail it’ with conversational interfaces? This is an entirely new medium, and traditional approaches may not work.
Certain elements are critical to creating an engaging chatbot experience - make sure you know how to keep your audience coming back for more!
This month we’re excited to have speakers from the National Gallery of Victoria and World Vision sharing their chatbot experiences. Come along and learn the tips and tricks they used to engage and entertain their audiences:
• NGV - MoMA Emoji Story
- The chatbot story for the MoMA Emoji Exhibit allows visitors to engage with artwork in its natural habitat, messaging! Visitors could message an original Emoji, send today’s weather in Emoji, or share their favourite Emoji with the chatbot. In response, the chatbot tells the story of how Emoji planted the seeds for the explosive growth of a new visual language.
• World Vision - 40 Hour Famine Backpack Challenge
- World Vision wanted to deepen the level of engagement and increase donations for their 40HF Backpack Challenge, which consists of 12 challenges run over 40 hours. The chatbot provided push messages for each of the challenges in a story-based format. It was able to make great use of their video and image assets, immersing the users in the experience World Vision had created.
--- Agenda ---
6:00pm - Doors open with networking and free beer, drinks and nibbles
6:20pm - Speakers start
7:20pm - Q&A Panel with the speakers
7:40pm - More networking
8:00pm - Doors Close
--- Speakers ---
• Isabella Szukilojc (Digital Communities Coordinator at National Gallery of Victoria)
- Bio coming soon
• Bronwyn Evans (Marketing Specialist World Vision)
- Bronwyn is a Marketing and Communications specialist with over 5 years’ experience in Marketing, media and events. Upon graduating from her Business Degree she began her career in the Not-For-Profit sector with beyondblue. Today Bronwyn is focused on campaign management, notably 40 Hour Famine, as well as designing engaging supporter experiences for World Vision Australia. Bronwyn’s diverse professional experience has helped develop a broad skillset that disrupts the purest marketer norm. She counts design, martech, travel and brunch among her myriad of interests.