What we'll do
A lot of companies/startups are driving growth with Performance Marketing, and traditional channels (Facebook & Google Ads) are becoming more expensive with plenty of other channels completely untapped.
With business competition on the rise, how are you staying competitive in the increasingly more expensive paid channel, and how are you maximizing your returns with other untapped channels?
This will be a panel event, below are a sneak peek of the speakers on the night:
MC: Andrew John (ex Performance Marketing Lead @ Airtasker & Insights Lead @ Microsoft)
Panelist: Tim Doyle (Founder @ Eucalyptus, ex Koala)
Tim is the founder and CEO of funded consumer brand startup Eucalyptus, a direct to consumer startup in the health care sector backed by Blackbird Ventures. Before that Tim Doyle joined Koala.com as its first senior marketing hire. In a business where there are 20+ competitors selling similar products, Tim played an important role in building a brand and customer acquisition engine that was able to clearly differentiate and outperform the competition. Koala has grown from nothing to $70M revenue run rate in just three years.
Panelist: Karim Mouahbi (Head of Marketing @ Madpaws)
Karim has previously led fast-paced marketing teams throughout Asia, Europe, and Australia whilst working for Rocket Internet at THE ICONIC and Foodpanda. With 9 years of experience at local and global e-commerce and marketplace companies, Karim creates lean and agile teams who are able to move at speed with world-class execution. His specific expertise lie within Search, Display, Remarketing, Mobile & CRM for startups in the setup, optimization & automation phases.