What we're about
Scale and grow businesses online by creating great content that is the soul of marketing strategy. People want to be educated before they buy and they like brands that are helpful and informative rather than interruptive. Join this group to join a community of like-minded professionals who are working on scaling their business through inbound marketing. We organise events around Federation Square that are free to attend for business professionals who are considering growing their business through modern marketing methods or scaling business through marketing automation. "Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be."