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Content Marketing: Shifts, Trends & Results
THIS IS A PAID EVENT - PURCHASE YOUR TICKET IN THE LINK BELOW SOLD OUT - Content Marketing: Shifts, Trends & Results - 22nd August Brisbane Is your audience's consumption of content changing? The value of digital content for business has been proven repeatedly, however change is continually occurring with our audiences, their content consumption, platforms we use and the depth of reporting available. It’s vital that the way we create, distribute, measure and reuse content is reviewed regularly to ensure it leverages the current opportunities available. This month we’re exploring the latest digital content methods and tactics working for marketers both internationally and locally. Our speakers will share the content they are creating, how they are distributing it and what’s working for them. They’ll talk about the reasons motivating their content generation, how they choose a channel, the measurement they use and what a good result looks like. Plus, you’ll hear examples across both small and large companies with very different content schedules. Regardless of whether your content is copy, video or audio, you’ll gain insights into the latest techniques and updates available so that your content can be authentic, use a consistent brand voice and ultimately drive an outcome. We are excited to be joined by Ashley Ward international digital marketing expert from SEMrush who will be in Australia from the USA for this event. Get your ticket now. ( Inclusions: The opportunity to network with attendees (8:00 - 8:30am) Tea, coffee and a light snack will be served during the networking time The audience will sit (theatre style) to listen to the presentations We will have four speakers each presenting for 20 minutes Question and answer time will be held at the end All attendees will automatically enter our business card draw on the day to have a chance to win great prizes! Our Speakers Ashley Ward, Digital Marketing Strategist, SEMrush Ashley will share her international perspective on the latest content direction and trends she is seeing. She’ll discuss the impact of high mobile usage on content decisions, show how you can write ad copy that converts and explore how people are searching using voice. Plus, find out what metrics and measurement you should be using to measure your content results. James McGrath, Content Editor, MYOB James will share how MYOB has effectively shifted the role of its blog from a branding play to an acquisition tool, what's working, and how the team are tracking its success. Plus, what he sees as the next big content opportunities. Georgina Auton, Content Producer, Place Graceville Georgina will discuss how community sits at the heart of Place Graceville's content strategy, and how they leverage social media, particularly video and interview, to engage their audience. Plus, what's involved in planning, creating and scheduling their content, and the ways they're tracking its success. Kyle Manning, Head of Content, iProspect Kyle will explore the ways content marketing is evolving and what it means for marketers. He’ll show examples of high performing content, some unique ways to track results and help you to identify what content your audience really wants. Agenda 8:00 am: Registration and networking 8:30 am: Presentations and audience Q&A 10:00 am: Finalisation and networking time 10:30 am: Event concludes --- Speakers Ashley Ward - SEMrush (Digital Marketing Strategist) James McGrath - MYOB (Content Editor) Georgina Auton - Place Graceville (Content Producer) Kyle Manning - iProspect (Head of Content) Hosted By Kiah Worling, Brisbane Chapter Director Kiah is Brisbane Chapter Director at Interactive Minds and seriously loves connecting people. Her role with us involves digging into the real challenges and opportunities which affect marketers today and identifying relevant topics and speakers to contribute to our events in Brisbane. She also runs her own business as a Digital Business Coach, helping make the lives of busy business owners easier through tech made simple. You can follow her work at Samantha Horton, Event Manager Louisa Dahl, CEO Louisa is a digital marketing and business professional with over 17 years experience and is the CEO of Interactive Minds. Nearly ten years ago Louisa started Interactive Minds to provide digital professionals with the opportunity to connect, share and learn from each other. Interactive Minds now runs over 25 events a year across Sydney, Melbourne, Brisbane and Newcastle. --- Global Partner OtherLevels ( Find out how you can reduce acquisition costs, drive retention and increase revenue, with relevant, intelligent messaging. Local Sponsors Datisan ( Datisan is a next-gen IT services business that specialises in data. Born from the data analytics practise at Traffika, Datisan helps enterprise & corporate clients like Queensland Government & Fitness First enable their business to transform, enrich and activate their customer & marketing data. Search Factory iProspect ( Search Factory | iProspect are local digital marketing agency who have the passion and drive of a start-up, with the tech and backing of a globally respected performance agency. We’ve helped hundreds of business big and small achieve success through our effective digital strategies. Vmation ( Vmation is Brisbane’s leading web video production agency. We are a passionate bunch of video makers, dedicated to pushing the boundaries of video communication in our clients’ fields and constantly finding new and unique ways to deliver your message in an engaging, insightful and fun way. When we are not chatting about popular animation, the latest tech enhancement or that new cat video, you will find us sharing a meal in our kitchen. --- Interactive Minds has been running digital marketing events for over nine years. During that time we have hosted around 100 events and welcomed over 2,000 attendees. --- THIS IS A PAID EVENT - PURCHASE YOUR TICKET IN THE LINK BELOW

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    Regular events for Brisbane Digital Marketers to connect, learn and be inspired. Hear from industry experts, network with the industry and stay abreast of the latest updates in the digital industry.

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