What we're about

Regular events for Melbourne Digital Marketers to connect, learn and be inspired. Hear from industry experts, network with the industry and stay abreast of the latest updates in the digital industry.

Upcoming events (2)

Email Marketing - Opportunities, Trends and Engagement

THIS IS A PAID EVENT - PURCHASE YOUR TICKET IN THE LINK BELOW https://www.interactiveminds.com/events/details/interactive-minds-melbourne-presents-email-marketing-opportunities-trends-and-engagement/ Email Marketing - Opportunities, Trends and Engagement 11th September, Melbourne Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently, is known for consistent response rates and allows you to talk directly to your own database. When is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to your audience? At this event, we dive into the best practice email marketing methods that every marketer needs to know. We’ll find out how a range of organisations are using email, their tips for deliverability and how they creatively find ways to engage with their customers. Plus, it’s a good time to think about how you are growing and cleansing your email database on an ongoing basis. Our speakers will cover: The latest trends, what’s working and what’s not and what’s ahead How others are using personalisation and automated sends to improve effectiveness and get the best response rates The best ways to grow your email list in 2019 and beyond How to make sure your email gets through to the customer Whether you send 1,000 emails a month or millions, this seminar will ensure your email approach will exceed your customers’ expectations and allow this channel to continue to deliver for you. Book your ticket now. Inclusions The opportunity to network with attendees (8:00 - 8:30am) Tea, coffee and a light snack will be served during the networking time The audience will sit (theatre style) to listen to the presentations We will have four speakers each presenting for 20 minutes We will hold a panel Q&A (including audience questions) at the end All attendees will automatically enter our business card draw on the day to have a chance to win great prizes! Our Speakers Kate Cook, Marketing Manager, Melbourne Sports Centres Kate will share her approach to crafting email funnels to drive conversions and change consumer behaviour from “undecided” to “decided”. Find out how Melbourne Sports Centres embarked on a data clean up project to improve the data integrity of their decade old CRM and how they are aligning social advertising to their email marketing strategy to grow their database and trigger funnels in their campaigns. Rob Bell, Partner, XCOM Media Rob will take us through the latest trends in email around data, personalisation, AI, content and engagement. You’ll identify opportunities to super charge your email strategy and see visual examples and of who’s getting it right. Kellianne Van Es, Senior Email Marketing & Automation Specialist, Monash University Kellianne will explain the role of email in Monash University’s recent transformational journey and share how they have moved from transactional emails to highly personalised, segmented email communications that drive conversion. She’ll share her lessons on navigating personalisation in a highly complex data environment, plus show how their audience segmentation and data consent approach has expanded accordingly. Early bird tickets will be on sale until Wednesday 28th August unless sold out prior.  Agenda 8:00 AM: Registration and networking 8:30 AM: Presentations and audience Q&A 10:00 AM: Finalisation and networking time 10:30 AM: Event concludes --- Speakers Kate Cook - Melbourne Sports Centres (Marketing Manager) Rob Bell - XCOM Media (Partner) Kellianne Van Es - Monash University (Senior Email Marketing & Automation Specialist) Kellianne has worked in the digital marketing space for over 8 years, with a strong focus on Customer Lifecycle digital marketing, profiling, nurturing and loyalty programs. Hosted By Louisa Dahl, CEO Louisa is a digital marketing and business professional with over 18 years experience and is the CEO of Interactive Minds. Over ten years ago Louisa started Interactive Minds to provide digital professionals with the opportunity to connect, share and learn from each other. Interactive Minds now runs over 20 events a year across Sydney, Melbourne, Brisbane and Newcastle. Louisa also brings senior marketers together to collaborate on a regular basis in an exclusive mastermind program called The Circle and has recently launched The Club to enable marketers anywhere to connect virtually and learn from each other. Samantha Horton, Event Manager --- Global Partner XCOM (https://www.xcommedia.com.au/) XCOM are a specialist data-driven digital agency delivering website conversion and marketing automation solutions. We acquire, engage and convert audiences with a focus on the audience journey through a multi-channel approach that has strategy, technology, data, creativity and content at the intersection of everything we do. Local Sponsors PN Digital (https://www.pn.com.au/) Just Digital People (http://www.justdigitalpeople.com.au/) Unprofessionally, professional. We're approachable, friendly and we care! We're human beings just like you! We get a kick out of continuously redefining the digital recruitment status quo and increasing the value we add for our clients every day. We love being told; "Nah, you can't do that"​ - then combining our forces and making it all happen (often with a cheeky smile). The JDP crew aren’t just our businesses greatest asset; we’re family. We’re bloggers, vloggers, artists, singers, creatives, entrepreneurs, marketers, and eSourcing geniuses! We're selflessly passionate about the digital recruitment business, and we're always growing. Each day the JDP crew make genuine friendships in the digital industry, and naturally, we are digital citizens - embracing emerging tech every day. We're blessed to play an integral part in the digital sphere where our friends are changing the way the world works. --- Interactive Minds has been running marketing events for over ten years. During that time we have hosted around 100 events and welcomed over 2,000 attendees. --- THIS IS A PAID EVENT - PURCHASE YOUR TICKET IN THE LINK BELOW https://www.interactiveminds.com/events/details/interactive-minds-melbourne-presents-email-marketing-opportunities-trends-and-engagement/

Marketing Mastermind Day

The George on Collins

THIS IS A PAID EVENT - PURCHASE YOUR TICKET IN THE LINK BELOW https://www.interactiveminds.com/events/details/interactive-minds-melbourne-presents-marketing-mastermind-day/ Be Part Of A Marketing Mastermind Day Marketing is complicated. There is no one way to do things and it requires constant trial and error, innovation and a range of techniques to get results. Without the right input and support, you can feel overwhelmed, be confronted with never-ending tasks on your plate and find it difficult to achieve the results you need to make a difference. For the first time in 2019, Interactive Minds is running a single day Mastermind for marketers! This is the only chance available this year to participate in this unique event. If you want to inject some fresh thinking into your marketing activities, this Mastermind day allows you to gather with marketing peers to collaborate, solve problems and generate new ideas. Whether you work in a small team, want to troubleshoot with other marketing professionals or simply need to take a day out of the office to focus on the bigger picture, this Mastermind session will give you input and perspective. Plus, you get to think outside the box, get exposure to other industries and give input to your peers. Don’t just take our word for it! See what Mastermind members say about the value of these days. This Mastermind is limited to a maximum of EIGHT people so that everyone has individual input and walks away with ideas, new connections and solutions. Participants will be selected to ensure there are no competitors in the session.  Apply to be part of this mastermind day now   The format for the day: The day will run from 8:45am - 4:00pm in the Melbourne CBD and will include the following components: Individual Spotlight Session Each attendee will have an individual spotlight session. In this session, you will have the chance to ask the group for input on your unique situation (using our provided template). It could be you want input on a tactical challenge like "I'd like to grow my database by x%", a more strategic question like "I need help getting buy-in on x project", or an opportunity "I'd like to generate ideas on x". Be prepared to share details like your target audience, budget and what you have tried so far and to answer questions to fully explain the issue or concern. All participants will then give feedback, suggest ideas and discuss the issue, giving you time to listen and take notes. No ideas are bad ideas! The aim of each spotlight session is that you take away tangible actions to address your requirement. Discussion Sessions Attendees will have the opportunity to nominate a topic area for a group discussion. The group will vote and topics will be selected for discussion during the day. Who Should Apply This Mastermind group is perfect for experienced marketing professionals who would like to gain new insights or be exposed to new ways of thinking. You've probably attended industry conferences and training and valued the information shared, but now you want to be able to get direct input from your peers about your specific situation. This is the one event where you can deep dive into your questions and get multiple experts to give you their thoughts. Plus, you get to learn from other's situations and offer your advice too. Pricing You can participate in this full-day personalised marketing mastermind for just $595.  You will receive morning tea, a light lunch and afternoon tea, and this session with other marketing professionals, facilitated by Interactive Minds founder and CEO Louisa Dahl, who has over 19 years experience in the industry. Apply Now If you want to get in the room to strategise with other marketing experts, complete this application and we will be in touch to confirm your booking and payment. Limited spaces remain and applicants will be accepted on a first come first-served basis.  Agenda --- Hosted By Louisa Dahl, CEO Louisa is a digital marketing and business professional with over 18 years experience and is the CEO of Interactive Minds. Over ten years ago Louisa started Interactive Minds to provide digital professionals with the opportunity to connect, share and learn from each other. Interactive Minds now runs over 20 events a year across Sydney, Melbourne, Brisbane and Newcastle. Louisa also brings senior marketers together to collaborate on a regular basis in an exclusive mastermind program called The Circle and has recently launched The Club to enable marketers anywhere to connect virtually and learn from each other. Samantha Horton, Event Manager --- Global Partner XCOM (https://www.xcommedia.com.au/) XCOM are a specialist data-driven digital agency delivering website conversion and marketing automation solutions. We acquire, engage and convert audiences with a focus on the audience journey through a multi-channel approach that has strategy, technology, data, creativity and content at the intersection of everything we do. --- Interactive Minds has been running marketing events for over ten years. During that time we have hosted around 100 events and welcomed over 2,000 attendees. --- THIS IS A PAID EVENT - PURCHASE YOUR TICKET IN THE LINK BELOW https://www.interactiveminds.com/events/details/interactive-minds-melbourne-presents-marketing-mastermind-day/

Past Events

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