What we'll do
==On this evening, by exception, both speakers will be in English=
19.00 Welcome with pizza's & drinks
19.30 Opening and first speaker
20.15 Short break
20.30 Second speaker
21.15 Drinks and networking
22.00 End of evening
***Human Determination: The methods and ethics of CAPTCHAs - Job van Achterberg***
You're familiar with CAPTCHAs getting in your way. But why are they such a ubiquitous security measure to begin with? Why are there different implementations and which problem are they attempting to solve?
During this lecture you'll learn how these "Human Interactive Proofs" came to be, how they're still evolving, why they are a bad solution to the wrong problem, and which solutions are preferable within a set of common scenarios.
**About Job van Achterberg**
Job works as tech lead at Tenon, building tools to improve accessibility. He moonlights as a volunteer firefighter, and likes reading about ethics, robots, philosophy and religion.
***Reduce, Re-use & Recyle – 7 Ways To Repurpose Content & Maximize Your Content Efforts***
We all try to create content that helps prospects and clients to know, like and trust our businesses. And it can be incredibly time consuming. Millions of pieces of fresh content are published each day.
How will you support visitors, prospects and clients in their buyer and user journeys?
How will you provide them with value so that they not only keep coming back, but also refer others to you as well?
During this presentation Yvette will share 2 strategies, and 7 techniques that do exactly that.You’ll discover how you can take customer feedback and content that already has proven itself and repurpose that again and again. Without sounding like a broken record. Because you offer the right content, in the right format at the right time.
**About Yvette Sonneveld**
An all-round marketing professional, Yvette has helped dozens of business owners attract leads, clients and fans. She created her first hand-coded website in 1999 and her first WordPress site in 2008. During office hours, Yvette is in charge of the marketing for Level Level, a full service WordPress agency based in Rotterdam. She discovered the WordPress community in 2014, when to extend her comfort zone, she travelled on her own to volunteer at WordCamp Miami. This one volunteer-type tourism experience encouraged her to continue to try new things. It has led to many exciting opportunities including speaking internationally, becoming a Make WordPress Marketing team representative and a WordCamp organiser.
Just like last Meetup, we can provide you with food & drinks, thanks to our sponsors. So no need to rush home first!
Csorba Media will take care of drinks.
Weglot sponsors pizza's.
Locationsponsor is Siteground.