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What we're about

Analytics, technology & science are the future of marketing!

Let’s talk about the latest trends, tricks, tools, and challenges in our field, including

• MarTech: Marketing Automation and Technology

• Programmatic Buying & Trading

• Attribution and Choice Modelling

• Marketing Mix Modelling

• Product [Portfolio] Optimisation

• Web and Digital Analytics

• Customer Segmentation

• Customer Lifetime Value

• ....

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