Unlocking the Chinese Market through Social Media

What we'll do

With over 1.4 billion people, it’s no doubt that China is one of the largest and fastest-growing markets in the world. According to IMF statistics, in 1980 China’s share of global GDP was at 2.2%. By 2016, China’s had exponentially risen to almost 18%.

Australia alone is home to more than 1.2 million people of Chinese ancestry or about 2% of the total population.

When attempting to tap into the Chinese market, Australian businesses should not look pass Chinese streaming platforms and social media such as Weibo and TikTok.

Chinese digital assets are an extremely powerful tool for businesses to network and promote their brand to Chinese audiences. So how do Aussie businesses crack the code to Chinese social media and reach this huge market?

At our presentation, Unlocking the Chinese Market through Social Media, we’ll explore:

- What is the state of Chinese digital marketing and consumers in Australia?
- How to best leverage Chinese social media platforms such as WeChat, Weibo, Youku, iQIYI, and TikTok
- What are some strategies to tap into the Chinese market?
- General marketing trends in China


Kate Baldwin
State Sales Manager at S&J Media Group

Deane Goodwill
CEO at S&J Media Group

Renee Wang
Digital Marketing Manager at S&J Media Group