• Our path to millions in recurring revenue & why content marketing is dead.

    There are only two things that matter in a startup: 1 - Build a product that customers love - which they keep using and pay you well for. 2 - Find and sign up new customers in a highly repeatable way. Both are very very very hard, but #2 keeps getting harder and the answer isn't paid ads or 'Content Marketing' as you know it. In less than three years, startup RateIt (https://www.rateitapp.com) has managed to grow their B2B SaaS business to Series A stage with millions in recurring revenue, without doing any SEO, PR, blogging, paid ads/search, or content marketing! In this session, Michael Momsen, the Founder and CEO of RateIt, will show us how they did it & why he believes content marketing is dying. About Michael Michael is the founder and CEO of RateIt - a tech startup that believes everyone deserves an awesome customer experience. RateIt has built a new and better way to listen to your customers - their insights have proven to boost NPS by over 10% in 6 months - resulting in increased sales conversions and loyalty for brands like Adidas, Fitness First, BMW & Aldi. Michael is so obsessed with customer experience that he also started the world’s #1-rated podcast on the topic; Customer Experience Leaders (https://customerexperienceleaders.com). Here they explore how top global leaders from brands like Disney, VW and Southwest Airlines deliver great customer experiences, leaving the listener with highly practical takeaways. Previously Michael was an executive at Microsoft in Singapore and now resides back in Australia with his young family.

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  • Founder Sundowner

    Nowhereman Brewing Co

    Calling all startup founders! On the first Wednesday of each month, let's get together for a tasty beverage or two, celebrate and/or commiserate the month that was, and share plans and ideas for the month yet to be! You might even meet your future Co-founder, Lead Programmer, or Chief Ninja of Ideation and Crypto Research. As Elon Musk could have once said, "All my success is due to drinking with other startup founders as often as possible". This is a very casual, monthly, after-work event, in addition to our fortnightly Morning Startup meetups at Spacecubed. So if you're not a morning person, this is for you! There will be no speakers or formalities. Just a bunch of startups, in a pub, having fun, and learning from each other. We may or may not have sponsors, so make sure you save up ahead of time to cover the cost of your own exotic cocktails and Perth-priced-drinks. (If your company is interested in putting on a bar tab or buying a pizza or two, in exchange for exposure to the Perth Startup Community through our extensive member list, let's talk! [masked] ) To find us, ask the bar staff for the Founder Sundowner table and they'll point you in the right direction. Look forward to seeing you there!

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  • Why your habits are killing your growth, and how to re-engineer them.

    Everyone wants to grow their business. What gets in the way isn’t always technology, funding and customers. It’s our habits. Your ability to identify, design and master your habits is a critical ingredient to accelerating growth. In this talk, Travis will highlight areas where our habits kill our business and he’ll give you research backed tools and frameworks to master them. Business is hard enough, don’t let your habits stunt your growth. About Travis Thomas Travis spent the better part of the last decade in the consulting and coaching space. He was Managing Director and shareholder of his last consulting firm before exiting to launch Buffalo. Buffalo (https://www.teambuffalo.co/) is a social enterprise (giving back to communities while also doing meaningful work) that focuses on growth, strategy and execution (sprinkled with a healthy dose of tech and innovation). Just like in nature, buffaloes embrace change while cows run from it. Leaders today have to embrace change for growth, even when it doesn’t come naturally. Travis has worked with and coached hundreds of leaders from start-ups through to large corporates to do just that. He focuses on unlocking growth through strategy, systems, people and habits. Bring a smile, an open mind, an open-minded smiley friend, and a coffee from Voltage Espresso! See you on Wednesday 7th.

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  • Medicinal Cannabis: How Australian Startups and Investors can get involved

    Folks you do not want to miss this one... Medicinal Cannabis: How Australian Startups and Investors can get involved Cannabis use for medicinal purposes dates back hundreds of years across civilisations, geographies and eras. Over the last century, many countries have created policies to criminalise and penalise the use of cannabis. In light of scientific evidence, across medical fraternities, supporting cannabis’ efficacy in treating medical conditions, a lot of countries are re-evaluating their legal stance on cannabis Canada and US are the leading economies and societies to take a progressive look on cannabis legislation, with Canada having fully legalised the plant for both medical(2001) and adult recreational use(2018). According to the most recent research, more than 260 million adults worldwide consume cannabis at least once per year, collectively spending $344 billion USD annually. As much of the world has not yet legalised any form, much of the demand is in illicit or unregulated markets. By way of comparison, the U.S., which is the world’s largest legal cannabis market, is forecast to generate $13 Billion in legal retail sales in 2019(Source: NFD, Global report 2019). The above-expected gap is driving exponential growth and interest, which is reflected from the fact that 45 more countries have legalised cannabis in the last two years. This strong interest is coming from early-stage investors, ventures firms, serial entrepreneurs, agri-tech, food-tech and big pharma. Australia is well placed to take first-mover advantage for when the European and Oceanic cannabis market starts to mature. Attendees will get a high-level understanding of: - Growing global cannabis industry, addressable market, consumers, patients - Key trends shaping the global cannabis market - Global overview: North America, EU, Latin America, Africa, Asia and Oceania. - Local perspective: Australian Medicinal cannabis landscape - Gaps and Opportunities: Local and Global - Establish connections and relationships with the early adopters and global consultants About Devinder Singh Devinder is Mathematician-turned-management-consultant passionate about how analytical rigour can guide and define business and operational strategy from small and large corporates. He brings insights from his 13 years of experience across industries like energy, not-for-profit, manufacturing, financial and capital markets. He advises on and provides consulting in the strategic and operational aspects of management, change, marketing, and client relationship management. He is spiritually trained under spiritual masters (Gurus) in Northern India on the practice of Shunya (The Zero: nothing and everything), at a young age of 12, and this inner calmness is reflected in his insights, interpersonal skills, and vision. About Pharma Consultants: Pharma Consultants are a global consulting firm, headquartered in Australia, focused on providing consultation services for organisations entering emerging cannabis markets. Pharma Consultants aggregates and bring to its customers market advancements, data insights, knowledge and technology from existing legal cannabis markets to new and evolving legal cannabis markets around the globe.

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  • Things I Wish I Knew When I Started my Content Marketing Strategy

    Ever heard of the saying “Content is King”? Well, it’s true. Startups just like yours have the ability to build a sales machine through sharing and creating awesome content with potential customers. On the 10 of July, learn how to build a content marketing strategy that actually works from KeepSpace’s Marketing Manager Simon Bruno. Simon is a marketer who not so long ago was himself trying to find out how all this content marketing "stuff" works. Powering through hours and hours of frustration working out what works and what doesn’t for startups just like yours. Simon will share the key lessons learned over the past 18 months at KeepSpace (https://www.keepspace.com.au). Including how to build a content strategy, how to come up with content ideas, content distribution, and six content marketing strategies used at KeepSpace to generate and nurture potential users. If you're ready to build your content and sales machine, grab a Voltage Espresso (https://www.facebook.com/voltageespresso/), along with your questions and ideas, and come along to this session with a content marketer who has persisted through the trial and error loop of making content marketing work for startups. About Simon Bruno Simon Bruno is the marketing manager at KeepSpace. Having graduated from Curtin in 2015 with a Bachelor of Commerce Degree (Maj. Marketing & Entrepreneurship) Simon has spent most of his marketing journey working for Perth Startups as well as small businesses and community/cultural associations. Apart from marketing Simon has a passion for music and sound, which inspired him to start his very own podcast called Your Call to Action which focuses on topics around E-commerce & Marketing.

  • Founder Sundowner

    Nowhereman Brewing Co

    Calling all startup founders! On the first Wednesday of each month, let's get together for a tasty beverage or two, celebrate and/or commiserate the month that was, and share plans and ideas for the month yet to be! You might even meet your future Co-founder, Lead Programmer, or Chief Ninja of Ideation and Crypto Research. As Elon Musk could have once said, "All my success is due to drinking with other startup founders as often as possible". This is a very casual, monthly, after-work event, in addition to our fortnightly Morning Startup meetups at Spacecubed. So if you're not a morning person, this is for you! There will be no speakers or formalities. Just a bunch of startups, in a pub, having fun, and learning from each other. We may or may not have sponsors, so make sure you save up ahead of time to cover the cost of your own exotic cocktails and Perth-priced-drinks. (If your company is interested in putting on a bar tab or buying a pizza or two, in exchange for exposure to the Perth Startup Community through our extensive member list, let's talk! [masked] ) To find us, ask the bar staff for the Founder Sundowner table and they'll point you in the right direction. Look forward to seeing you there!

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  • Startup Pitch Practice!

    Riff

    Pitch Practice is on again! We're giving you, the upcoming new startups of Perth, a chance to practice your pitch in front of the non-intimidating and supportive Morning Startup audience. Why pitch? Because communicating what your startup is about is an essential skill that only gets better with practice. Every pitch will teach you something about the way you tell your story, allowing you to refine it so it has an even bigger impact on the next audience. This is a great opportunity to get some practice under your belt in a casual, friendly atmosphere. The plan: Each startup gets three minutes to pitch and two minutes to answer questions from the audience. You'll be clapped out as soon as the 3-minute mark is reached. Only three minutes? WTF?! Yeah, that's right. Three minutes prevents waffling, keeps the audience listening, and gives more people the opportunity to have a go! You need a short, succinct pitch that clearly communicates: 1. The problem you're solving. 2. Who the customer is. 3. Why your startup is unique. 4. Can it be copied? Does it stand out? Is it interesting in some way? 5. The market opportunity. 6. How you are going to market/sell. 7. Call to action. Are you looking for investment, co-founders, talent, advice? Register to pitch Spaces are limited, so if you're interested in pitching, email us ASAP at [masked]. Include your contact details and a quick description of your startup and we'll be in touch! If you're reading this thinking "I should do it, but it's totally out of my comfort zone", then email us now ([masked]) before you give yourself another excuse not to. You won't regret it! (https://medium.com/the-mission/get-out-of-your-comfort-zone-your-success-depends-on-it-23f6be0f740d) Register to watch Even if you're not interested in pitching, please come along and be part of the audience to ask questions and give feedback. There will also be half an hour of general networking after the pitches to provide feedback one-on-one. Just hit the button on this page to tell us you're coming. So come along, bring a Voltage Espresso coffee (tell them Morning Startup sent you for a discount), and start the day inspired! It's free!

  • Leveraging Grants, Advice and Assistance to Grow Your Startup with Sheryl Frame

    Are you developing an innovative product, process or service and could use matched funding of up to $1 million, as well as access to expert advice and connections? Are you marketing your company overseas and would like to recoup some costs? Or maybe you're freaking out over the recent changes to the R&D tax incentive program? Sheryl Frame is the Commercialisation Adviser for the Department of Industry, Innovation & Science, and she's here to tell you what's what! Sheryl will be taking us through the wide array of support available through the Australia Government Entrepreneurs' Program (https://www.business.gov.au/assistance/entrepreneurs-programme) including Accelerating Commercialisation and Innovation Connections. She will also talk about the Springboard Enterprises Australia (https://sbeaustralia.org/) that provides female founders the support, tools, expert knowledge and confidence to elevate ambitions and accelerate growth. SBE Australia has helped 56 companies raise $207 million, leading to 2 IPO and 6 exits! Sheryl will also recap on other funding opportunities such as the EDMG grant, and address the recent crackdown on the R&D Tax incentive rules which forced some startups to pay back their previous benefit!(https://www.smartcompany.com.au/startupsmart/advice/rd-tax-incentive/) So if you're building a company in WA, come along to Morning Startup and learn how to raise money, learn skills, gain connections, and recoup costs with the support offered by the Australian Government.

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  • Founder Sundowner

    Nowhereman Brewing Co

    Calling all startup founders! On the first Wednesday of each month, let's get together for a tasty beverage or two, celebrate and/or commiserate the month that was, and share plans and ideas for the month yet to be! You might even meet your future Co-founder, Lead Programmer, or Chief Ninja of Ideation and Crypto Research. As Elon Musk could have once said, "All my success is due to drinking with other startup founders as often as possible". This is a very casual, monthly, after-work event, in addition to our fortnightly Morning Startup meetups at Spacecubed. So if you're not a morning person, this is for you! There will be no speakers or formalities. Just a bunch of startups, in a pub, having fun, and learning from each other. We may or may not have sponsors, so make sure you save up ahead of time to cover the cost of your own exotic cocktails and Perth-priced-drinks. (If your company is interested in putting on a bar tab or buying a pizza or two, in exchange for exposure to the Perth Startup Community through our extensive member list, let's talk! [masked] ) To find us, ask the bar staff for the Founder Sundowner table and they'll point you in the right direction. Look forward to seeing you there!

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  • Be more creative and communicate better using LEGO Serious Play.

    All work and no play make Jacques a dull boy. Don’t be like Jacques. Let your inner grownup sleep in on May 29th, because this one’s going to be a little bit different! To get the best ideas flowing in your team, you can do better than talk and sticky notes. “The way we’ve always done it” for meetings and workshops works really well for some, but not so well for many others. To get the absolute best out of our teams when it really counts, we need a fresh approach that taps in to an organisation’s collective intelligence, that engages everyone creatively, and that drives really powerful conversation. If we can do it with a big pile of LEGO in the middle of the table, so much the better! On May 29th, join Joel Birch from the Very Serious Business Co as he demonstrates the power of LEGO® Serious Play®, a method for harnessing the full range of expertise, creativity and perspectives in your organisation to solve complex problems. It’s playful, it’s fun, everyone leans forward to contribute, and the insights can be profound. The LEGO bricks themselves are the medium to build and express complex ideas through storytelling and metaphor. It unleashes creative energy, modes of thought and ways of seeing that most adults have forgotten they even possessed.

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