We are all about NFC... Will it be the next big thing? Of course it will - if our group has anything to do with it! Calling anyone who is interested in developing NFC applications, exploring NFC business models, or working out how to run great NFC campaigns. Lets learn from each other as this exciting new area unfolds! Apple, Google, Android, Windows... we hope to cover the lot as we meet in interesting places to explore what it will take to create the perfect NFC experience for customers. We also have a Hackathon coming up!